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Yyyyyy x. yyyyyy

5956 Porter Lane

Noblesville, IN 46062

Phonexxx-xxx-xxxx

abc@xyz.com

 

Creative Product Manager / Marketing Professional eager to contribute exceptional brand management, strategy development, and staff leadership expertise toward supporting a dynamic biotech or pharmaceutical company in optimizing bottom-line performance.

 

Qualifications Profile

 

Proven strengths in promoting and marketing premium-priced, injectable, biologic therapeutic products in primary care and specialty markets.  Excel in brand positioning and management to optimize equity and performance. Considerable skills in business/competitive intelligence, channel marketing, industry analysis, and new product launch. Able to effectively scrutinize and evaluate opportunities, products, and concepts for profitability and financial risk.  Willing to relocate.

 

Selected Achievements:

 

         Developed and executed Forteo strategy for device transition in U.S. affiliate, seamlessly steering changeover across the country with multiple cross-functional partners; slashed customer complaints by 55% and significantly reduced disruption in the marketplace. 

         Adeptly managed $50M in operating expenses for Forteo team and continually led prioritization discussions and decisions to maximize effectiveness of investments.

         Identified and developed thought leaders and guided full spectrum of Forteo marketing efforts in senior care environment to capture highest growth amongst all brand segments.

         Spearheaded training and execution of corporate initiative to significantly advance growth and success for Evista and Forteo brands representing $1B+ in annual sales.

         Compiled a strategy, tactical plan and solution (brochure and DVD) to help clinicians discuss Forteo treatment with their patients, eagerly adopted by sales reps and resulting in receiving  Silver Award from Healthcare Communication & Marketing Association in 2008

         Earned President s Council award for ranking among company s top 2% of sales representatives in 2003.

         Appointed to member of Director s Council as a result of leading area in performance, implementation and leadership behaviors from 2004 to 2006.

         Successfully launched three new neuroscience brands in primary care market - Symbyax, Strattera, and Cymbalta.

 

Professional Experience

 

Eli Lilly & Company, Indianapolis, IN, 2002 to Present

Associate Brand Manager C Forteo       (2008 to Present)

         Teamed with market research personnel to precisely identify key HCP insights and subsequently devise strategy and tactical plan.

         Managed $50M marketing budget while attaining spend target for eight consecutive quarters.

         Resourcefully created visually-appealing new website and comprehensive media plan.

 

Continued

 

 

 

Yyyyyy x. yyyyyy ~ Page 2 of 2

 

Professional Experience continued

 

         Applied sharp analytical talents to oversee cross-functional preparation for key competitor encompassing learning plan, measurement plan, scenario planning workshops, challenge sessions, and tactical plan development which was turn-key upon arrival.

         Pioneered HCP media strategy for Forteo brand following change in risk management plan.

         Co-led development and launch of two HCP creative campaigns and message evolutions based on changing marketplace and customer insights.

         Currently completing Six Sigma project to improve brand planning process.

 

Associate Consultant C Osteo           (2006 to 2008)

  • Handpicked as member of team to refine brand planning process for U.S. affiliate.
  • Championed Payer pull-through project for 2008 National Sales Meeting to elevate sales rep competencies and overall performance.
  • Proficiently managed approximately $100M in operating expenses for both brands tactical plans.

 

Sales Representative          (2002 to 2006)

  • Demonstrated exemplary talents in the complete sales cycle to consistently earn outstanding portfolio rankings.

         Earned highest performance rating possible for three consecutive years.

  • Fostered, nurtured and maintained strong relationships with prospects and existing clients.
  • Delivered informative sales presentations to educate physicians in medication use, patient type, efficacy, dosing, side effects, etc.
  • Respected for exhibiting advanced knowledge of company products, competitive products and corresponding disease states, essential to gaining trust and maximizing sales.
  • Placed 35th out of 511 in 2005 and 30th out of 535 in 2004.

 

Prior background includes sales role with John Deere Company, Raleigh, NC.

 

Education

 

University of Phoenix, 2008

Master s of Business Administration

  • Cumulative G.P.A. 3.98

 

Kent State University, Kent, Ohio, 1999

Bachelor of Business Administration with Focus in Finance

  • Cumulative G.P.A. 3.88 (Summa Cum Laude)
  • Recipient of Outstanding Graduate Award C Financial Executives Institute

 

Certified Six Sigma Greenbelt (in progress)

 

 

 

 

 

Yyyyyy x. yyyyyy

5956 Porter Lane

Noblesville, IN 46062

Phonexxx-xxx-xxxx

abc@xyz.com

 

 

 

 

 

Date

 

 

 

Hiring Agent Name

Company

Address

City/State/Zip

 

Dear _________________:

 

Are you seeking an enthusiastic, experienced, and determined Marketing/Brand Manager to support your company in maximizing revenues?  I am currently exploring new opportunities, and am interested in joining your marketing department.  To acquaint you with my qualifications, I m submitting my resume for your review.  In advance, thank you for your time and consideration.

 

As demonstrated, I offer solid experience in the pharmaceutical industry, consistently ranking as a top producer. I excel in product marketing and brand management with particular strengths in competitive analysis, brand positioning, channel marketing, and strategic and tactical plan development. Furthermore, my strong communication skills are vital to crafting compelling marketing/brand messages, fostering profitable client relationships, and motivating sales and marketing teams to surpass assigned goals and targets.

 

As a member of your product/brand management team, I will consistently exhibit an exceptional commitment to budget compliance, and a dedication to playing a large role in achieving and surpassing goals.  I am eager to meet with you to discuss how my qualifications support your current and forthcoming needs, and welcome the opportunity to interview at your earliest convenience.

 

Professional regards,

 

 

 

Yyyyyy x. yyyyyy

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