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Yyyyyy x. yyyyyy
0000 xxxxxx xxxx , xxxx , xxxxx 00000 • (xxx-xxx-xxxx • abc@xyz.com
Results-focused Sales / Marketing leader with MBA in Marketing eager to offer 13+ years experience in driving million-dollar business growth, managing large-scale accounts, negotiating strategic contracts, building
key relations, and cultivating a strong brand image toward maximizing an employer s bottom-line.
Profile of Qualifications
Integral leader who excels at analyzing multiple markets, identifying lucrative growth opportunities, defining strategies for capturing and / or developing new business, and attaining leveraging in competitive territories.
Excellent communicator who seamlessly liaises among executives, sales teams, product development staff, and clientele, and offers up-to-date knowledge of products, industry trends, and consumer needs to boost profits.
Top performer who conceptualizes, creates, and delivers innovative sales / marketing plans and media campaigns.
Ambitious self-starter who plans, delegates, and manages tasks within high-pressure, deadline-driven situations.
Core Competencies
Account Management New Product Development Product Performance Analysis High-Volume Sales / Marketing |
Data / Trends Tracking Key Promotions / Advertising Large-Scale Contract Negotiations Nationwide Program Management |
New Business Growth Tradeshow Management Client / Business Relations Print / Digital Media Campaigns |
Professional Synopsis
Account Manager
DMA Solutions, Irving, TX 2005 C Present
Utilize broad scope of industry knowledge and dynamic business acumen to handle forward-thinking strategic planning, tactical implementation, creative direction, copywriting, project management, and budget tracking while concurrently serving as primary point-of-contact in directing work for 4 C 6 high-volume marketing firm clientele.
Develop and implement customized marketing plans from conceptualization to final execution, including performing research and coordinating findings with promotions, sales / advertising teams, and managers; inputting proposed scope of work, drafting proposals, and determining pricing; and interfacing among key industry leaders.
Direct all facets of media planning, negotiations, and placement (print / digital), along with handling innovative advertising and promotion brainstorming, design concepting, copywriting, and execution to boost core profits.
Build and sustain valuable relationships with executives, mid-level managers, and marketing directions, and worked with top-performing sales teams, product development staff, and public relations departments to meet goals.
Create, implement, and promote print / digital campaigns via websites, mailers, brochures, emails, advertising, social media, sponsorships, and tradeshows, along with managing comprehensive website development (e.g. design brainstorming, navigation development, authoring web copy, drafting SEO keywords, page descriptions).
Lead decision-making in the successful management of tradeshow booths, including overseeing design and messaging, set up and tear down, custom builds, promotional campaign development, and customer relations.
National Gift Basket Program Manager
Del Monte Fresh Produce, Dallas, TX 2003 C 2005
Strategically steered a high-volume national program, including managing $4 million in revenue, directing all customer relations efforts (e.g. product consultation, order placement, product updates, complaints resolution, quality control, product shorts / outs), and creating custom account programs within a pre-set cost structure.
Yyyyyy x. yyyyyy
(xxx-xxx-xxxx • Page Two • abc@xyz.com
Professional Synopsis (continued)
National Gift Basket Program Manager (continued)
Del Monte Fresh Produce, Dallas, TX 2003 C 2005
Delivered results-focused sales calls to all national accounts and select regional accounts, along with aggressively developing and distributing sales collateral for core national program, as well as special requests by sales teams.
Increased overall perception of core product line by introducing new basket designs and fruit selections while maintaining customers cost requirements, and analyzed ROI for packing locations to maintain optimal efficiencies.
Directed operation and transportation teams at eight nationwide facilities on customer expectations, product specifications / requirements, inbound material and raw product deadlines, and production / delivery schedules.
Interfaced daily among commodity buyers to ensure fresh product arrival for JIT packing.
Marketing Coordinator
Standard Fruit & Vegetable (acquired by Del Monte Fresh Produce), Dallas, TX 2002 C 2003
Expertly managed marketing efforts from inside sales support to marketplace branding, including promoting growth by participating in new product brainstorming and providing a company presence at industry functions, as well as overseeing corporate website development, national ad campaign development, and media planning.
Collaborated with sale teams on new product development in areas of packaging design, taste test presentations, and survey analysis, along with creating sales collateral for new product introductions and ongoing sales efforts.
Contributed strong communication skills toward editing corporate marketing plans for final submission to executive management, along with creating Microsoft PowerPoint presentations for quarterly customer business reviews.
Directed tradeshow booth design and layout and executed company participation in tradeshow events.
Business Manager
Coosemans Dallas, Dallas, TX 2000 C 2002
Recognized for $2.5 million in annual sales via successful management of all marketing initiatives, including website design and online catalog creation, development of sales collateral, and participation in industry tradeshows.
Demonstrated sharp analytical abilities toward managing accounts payable / receivable, coordinating business analysis reports, conducting month-end accounting procedures, and providing monthly financial statements.
District Sales Representative
Ben E. Keith Foods, Fort Worth, TX 1998 C 2000
Met and / or exceeded corporate sales goals by directing two separate sales territories, including handling one-on-one sales calls, new product introductions, and sourcing items not carried within the company s warehouse.
Coordinated all daily order entry per specific deadlines and communicated special requests to in-house buyers and market vendors while concurrently maintaining accounts receivable for all customers in territory.
~ Additional Professional Roles Held Prior to 1998 ~
Education
Master of Business Administration (Marketing Emphasis)
Tarleton State University
Bachelor of Science in Psychology
Tarleton State University
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