career profile

 

     accomplished sales and marketing manager with more than 15 years experience planning large-scale events in the hospitality and food/beverage industries.

     manage all logistical elements with venue, including food/beverage, meeting set-ups, and a/v needs.

     provide on-site management of attendees, faculty, and clients during events.

     possess extensive knowledge of operations management, budgeting, and marketing campaigns.

     acquired 17 years of sales experience in retail/hospitality sales, tradeshows, and corporate meeting planning.

     has a solid work history with a successful sales track record of increasing revenues and consistently exceeding sales goals.

     expert at conducting marketing strategies that work for target markets and increase revenues.

professional experience

 

lana s fine dining restaurant, clark, nj                                                                 2008-present

general manager/event manager

     spearhead plans for all golf course dining and corporate events held at the restaurant.

     administer golf outings by coordinating tee times and designing menu selections.

     manage staff by conducting training sessions on company policies and procedures, standards of customer service, and service etiquette.

     produce financial and operational reports to analyze and review trends in marketing, accounts payable/accounts receivable, inventory control, and revenue generation.

 

coldwell banker/robert michael realty, clark, nj                                             2007-present

realtor

     conduct regional housing searches to locate sellers and list properties on the market.

     market new listings to present homes to prospective buyers, holding open houses and after-hour meetings to meet customer needs.

     prepare financial paperwork including real estate contracts, proposal letters, and memo s to buyers, sellers, and attorneys.

     generate prospective sales by arranging meetings with inspectors and appraisers.

     process all mortgage, down payment, and credit transactions to ensure timely closure.

 

lane hospitality, inc., clark, nj                                                                                        2006-2008

director of catering

     oversaw hotel catering operations from concept to completion for meetings and social bookings.

     developed catering budget and managed expenses within the approved budget constraints for the department.

     supervised all catering associated to generate repeat business from clients and develop strong rapport.

     designed meeting packages and social menus for clients and recommended promotional ideas and procedural changes as needed.

     obtained optimal supply costs by negotiating prices with select industry vendors.

 

f&b consulting and training, clark, nj                                                                          2004-2006

consultant

     advised small and medium sized companies on how to train sales staff for higher sales margins.

     developed curriculum to focus on customer service and guest satisfaction to maximize sales.

     implemented marketing budgets and streamlined expense programs.

     created and taught sales training programs for sales teams in the hospitality industry.

 

 

 

 

inn america hospitality inc., woodbridge, nj                                                               2000-2004

director of advertising and promotions

     successfully maximized revenues in all hotels by 25% by creating innovative promotional and marketing campaigns.

     developed, implemented, and supported marketing and advertising initiatives for 5 hotels regionally.

     planned and promoted special events including grand openings, ribbon cuttings, press releases, media coverage, and holiday events.

     oversaw financial operations by developing project budgets and forecasting market trends to identify optimal business opportunities.

     created marketing collateral as well as email campaigns and cold call sales blitzes for all 5 hotels.

     trained sales managers on competitive selling techniques and strategies pertaining to the hospitality industry.

     conducted quarterly maintenance of all hotel websites.

 

sheraton at woodbridge place hotel, woodbridge, nj                                            1989-2000

marketing manager (1996-2000)

     conceptualized all sales and marketing materials including signage and promotional pieces for catering teams.

     developed and implemented new promotional strategies for targeted markets.

     managed publicity and pr by preparing advertising budgets and creating media schedules.

     collaborated with advertising agency executives to design ad campaigns.

     wrote press releases and prepared media kits for special events.

 

sales and catering manager (1989-1996)

     successfully maximized catering and beverage revenue by $1.48 million annually by identifying, qualifying, and acquiring new accounts for business.

     contributed $850,000 in revenues annually on a $10.5 million budget for one hotel banquet room.

     spearheaded new business development by conducting appointments, presentations, and client site visits.

     devised and implemented sales goals and action plans for each quarter s performance.

education

 

fairleigh dickinson university, madison, nj

bachelor of science in marketing, 1985

 

new jersey board of realtors

licensed salesperson