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Yyyyyy x. yyyyyy

0000 xxxxxx xxxx , xxxx , xxxxx 00000

Homexxx-xxx-xxxx

Cell xxx-xxx-xxxx

abc@xyz.com

 

Senior-Level Strategic Marketing Executive eager to contribute extensive electronic gaming industry experience as well as substantial marketing, management, and strategy development talents toward supporting the employer in optimizing bottom-line performance.

 

Profile

 

Extremely sharp and visionary leader offering seasoned background in strategic marketing, product development, technology development, brand and category management, public relations, and promotions. Proficiency in international slot marketing and operations, strategic vendor negotiations, client relationship development, and establishing slot operations and player development initiatives in the Asian marketplace. Recognized as a change agent with polished team-building and leadership skills. Far-reaching talents in P&L (profit and moss) accountability and devising strategies to propel brand and market growth.

 

Selected Achievements:

 

  • Championed slot marketing and operations launches for Venetian Hotel Casino and The Four Seasons Casino in Macao, and Palazzo Hotel Casino in Las Vegas.

         Oversaw global negotiating strategies for marketing and gaming technology, products, IP, and services for $9B/year Harrah s Entertainment Company.

         Proactively established Strategic Slot Sourcing department which captured $30M+ in synergy savings in 2005 for Harrah s.

         Saved $30M in 2005 as Corporate VP of Slot Gaming Development for Harrah s.

         Employed centralized revenue management solution to save $6.6M in 2001 and realized an additional $18M in cost savings via implementing a used inventory management process.

         Piloted marketing, product development, merchandising, and distribution strategy to position WMS Gaming as industry leader in multi-line, multi-coin video gaming segment.

         Leveraged extensive project leadership expertise at WMS to coordinate successful development, marketing, visual merchandising and launch strategies for Monopoly , Reel Em In , Filthy Rich , Jackpot Party , Life of Luxury , Top Banana Instant Winner and Cast for Cash .

         Drove national marketing and Western sales turnaround effort to transform WMS from -$8M annually to producing $80M+ per year, and boosted market share from .5% to 10%+ globally.

         As integral member of senior management opening team for Hollywood Casino Corp., held P&L accountability, steered marketing and slot operations, and managed staff base of 200.

         Established and opened Illinois first accredited slot training school as Director of Silver Eagle.

 

Professional Experience

 

Las Vegas Sands Corporation, Las Vegas, NV, 2007 to 2009

Managing Director, Global Slot Marketing and Slot Operations, Corporate

         Spearheaded global slot marketing, electronic gaming strategy, digital media, gaming merchandise, and operations management for one of the largest casino gaming companies worldwide.

         Applied significant innovative thinking abilities toward orchestrating and directing global negotiating strategies for gaming technology, products, IP and slot services.

         Held accountability for sourcing, evaluating and decisively selecting new slot technology initiatives.

         Facilitated development and implementation of Cantor Interactive Gaming Initiative through Nevada Gaming Board approval in January, 2009.

 

Continued

 

 

Professional Experience Continued Yyyyyy x. yyyyyy ~ Page 2 of 2

 

Harrah s Entertainment, Inc., Las Vegas, NV, 1999 to 2007

Corporate Vice President, Marketing and Gaming; Strategic Sourcing (2005 to 2007)

Corporate Vice President, Slot Gaming Development (1999 to 2005)

         Advanced through promotions based on proven leadership, performance and results; handpicked to expertly navigate slot gaming strategy encompassing product development, marketing, operational launch, and national distribution.

         Cost-effectively administered $54M capital budget for $4.1B revenue casino company, proficiently managing product selection, placement and profitability analysis for 26 casinos.

         Cultivated, nurtured and maintained strong relationships with strategic partners such as Fremantle Media, Hasbro, Inc., and eBay; presented with Strategic Partner Award by Hasbro in 2002.

         Pioneered industry-first vendor alliances that decreased cost and risk, and improved ROI.

         Significantly elevated customer service by streamlining the slot capital approval process.

         Instituted slot machine master planning guidelines and explicit product evaluation guides.

         Oversaw slot due diligence and integration process of new business acquisitions.

         Successfully steered marketing and product development by evaluating concepts, and directing gaming/third-party vendors in elements such as product packaging, software functionality, graphic design, animation, system integration, sound, marketing, and distribution strategies.

         Innovatively assembled broad product development database by leveraging findings from qualitative and quantitative product and behavioral market research.

         Demonstrated excellent analytical talents and resourcefulness in creating product segmentation and merchandising guidelines, casino visual merchandising packages, and a weighted project evaluation matrix to evaluate and drive casino product strategy.

         Fostered and maintained mutually-effective development relationships with key strategic partners such as The Price is Right , Wheel of Fortune , The Game of Life , Powerball , and eBay .

         Presented with 2002 Harrah s Management Leadership Series Honor.

 

Additional Experience:

 

Corporate Director of Strategic Marketing, WMS Gaming, Inc., Chicago, IL, 1996 to 1999

Director of Slot Operations and Marketing, Hollywood Casino Corporation, Aurora, IL, 1993 to 1996

Director of Slot Operations and Marketing, Silver Eagle Casino Cruises, Galena, IL, 1991 to 1993

Manager, Slot Operations Training and Development, Mirage Resorts, Las Vegas, NV, 1990 to 1991

Marketing Representative, Slot Floor Person, Hilton Hotel, Corporation, Las Vegas, NV, 1989 to 1990

 

Education

 

Bachelor of Science Degree, Education, Illinois State University, Normal, IL

Executive Management Training, Mirage Resorts, Hilton Hotel, Hollywood Casino, Inc., Harrah s

 

Recent Awards & Honors

 

2009 Network Gaming Advisory Board Member, selected by Casino Management Magazine

2008 Server-Based Gaming G2E Panel Participant

2007 Awarded People to Watch in 2008 by International Gaming & Wagering Business (IGWB)

2007 Member, IGWB Advisory Board

2005 Awarded Great Women of Gaming; Casino Enterprise Management

2003 Member, Global Gaming Advisory Board

2000-2004 Casino Journal Product Advisory Panel

2003 Casino Management Magazine Advisory Board

Key License Holder, Illinois, Louisiana, California, and Pennsylvania

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