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results-focused new business development leader specializing in initiating targeted marketing plans, coordinating large-scale events, building solid teams, providing world-class client relations, and cultivating a strong brand image eager to offer 11 years experience toward maximizing a non-profit employer s success.
profile of qualifications
top performer who plans, prioritizes, and manages marketing and event planning workflow within deadline-driven environments, along with seamlessly interfacing among all levels of business leaders, design teams, and clientele.
ambitious self-starter who excels at identifying lucrative sales-boosting opportunities, defining key marketing and promotional strategies for capturing new business, and attaining solid leveraging in multiple competitive industries.
current member of the promotion marketing association (pma) and digital media association (dima).
key areas of expertise
new business development • event planning • affiliate programming • sponsorship sales • marketing plan development
copywriting (website content / marketing materials) • website design / functionality • team building / training
brand strategy • online marketing • social media marketing • email marketing • radio advertisements
business presentations / meetings • promotional calendars • sports photography • videography
website advertising • print materials • launch campaigns • fundraising coordination
graphic design (print / electronic advertisements and promotions)
career highlights
recently formed a new company ichoosephoto, which is currently in the process of website design and launch.
achieved boulder valley school district partnership its first-ever collaboration with a company like psophoto, llc.
spearheaded partnerships with high-profile companies such as wasserman media group, kodak, qualex, and creative alliance, including successfully integrating psophoto with wasserman media group to generate revenue.
supported the development of targeted companywide business plans which was instrumental in driving profits.
initiated efforts among wmg s marketing department for the effective branding and marketing of wmg pso, llc, along with interfacing among qualex and kodak s marketing teams to develop company-specific marketing plans.
interfaced among website developers to create palmetto dunes resort s first interactive website, including writing copy for the website, developing promotional materials, and taking web photographs of property and amenities.
professional synopsis
marketing director
ichoosephoto / psophoto, llc, denver, co 2002 c present
utilize broad scope of industry knowledge to successfully lead the start-up operations of a 501(c)3 non-profit, online-based fundraising company, including developing ideas and transforming concepts into a functioning business.
create forward-thinking business plans for strategic operational implementation to effectively boost revenue.
build and sustain profitable operations by negotiating key contracts with various organizations (e.g. boulder valley school district), along with working directly with diverse senior-level staff, departments, and committee groups.
contribute strong communication and creative abilities to develop and implement core marketing efforts to drive advertisement sales, including performing sports photography and videography for events for website posting.
sara c. anderson resume • page two (720) 560-8794
professional synopsis (continued)
marketing assistant
palmetto dunes resort, hilton head island, sc 2001 c 2002
applied dynamic graphic arts and business skills to develop innovative printed materials (e.g. advertisements for national magazines, corporate brochures), along with building solid relationships with golf course and property management companies and assisting in creating a cost-effective marketing budget and advertisement calendar.
expertly tracked marketing, public relations, and sales promotion activities to ensure seamless operations.
planned, developed, implemented, and coordinated special events with company catering services.
property management assistant / junior broker
douglas elliman beitler, chicago, il 1999 c 2001
demonstrated superior interpersonal relations talents as direct contact for 50+ companies within a 32-floor office building in downtown chicago, including working with contractors and building developers to maintain accurate data / recordkeeping, handling all vendor contracts, and managing purchase orders and budget-related requests.
supported senior brokers in prospecting for new clients, creating detailed business proposals, and attending showings of office space and building amenities to maintain dominance with the competitive real estate industry.
education & technical summary
bachelor of arts in economics (marketing & communications minors) university of iowa
real estate license (since 2000) state of illinois
adobe photoshop • adobe illustrator • adobe photoshop elements • adobe premier elements
quarkxpress • microsoft project • microsoft office (word, excel, powerpoint, outlook) • windows os • mac os
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