Results-driven Executive eager to contribute expertise in business development, operations, and team-building toward actively collaborating with a dynamic organization in maximizing bottom-line performance.

 

 

         Significant background in media/entertainment industry with specialization in relationship-building and management, strategic business development, market research/analysis, and sales planning.

         Continually assess and drive business operations to optimize financial performance, sustainability, market share, competitive positioning, and revenue opportunities.

         Bilingual (Spanish/English) and incisive leader with proficiency in budget administration, media content acquisition and programming, and digital distribution. 

         Excel in establishing, nurturing and maintaining effective relationships with licensors and distribution partners, vital to advancing business growth and fiscal performance.

         Able to leverage keen awareness and understanding of Hispanic consumption trends to devise marketing and promotional strategies which garner excellent results.

         Combine sharp leadership and team-building talents to empower, inspire, mentor and supervise highly productive personnel.

 

 

Venevision International, Coral Gables, Florida, 2003 to Present

Director of Film Division, Film and TV Content Distribution       (2006 to Present)

• Apply solid leadership expertise toward directing multi-disciplinary team in developing content as well as promotional and programming strategies for film/TV division which includes 24-hour pay TV channel and content distribution through digital platforms.
• Spearhead acquisition, programming, and management of $7.5M content portfolio.
• Championed efforts to boost annual revenues from $2.4M to $3.2M.
• Exercised strong communication and negotiating skills to secure distribution deals with two major Hollywood studios. 
• Played a pivotal role in enhancing content and brand recognition in all distribution channels including Web-based outlets.

 

Operations Manager       (2003 to 2006)

• Directed, motivated and managed highly productive team in full-scope operations encompassing sales, marketing, promotions, goal setting, and customer service.
• Steered planning, conceptualization and development of television commercials for national TV campaigns.
• Proactively explored, assessed and identified new content for programming and distribution.
• Strategically positioned company as superior distributor of Hispanic content in the United States.
• Successfully secured 300+ hours of Hispanic film and television content from over 40 licensors spanning eight countries.

 

Prior background includes roles as Planning Analyst and Purchasing Manager for Venevision Channel 4, Caracas, Venezuela.

 

 

MS Degree in Business Administration, University of Tulsa, Tulsa, Oklahoma, 2002

BS Degree in Business Administration, Universidad Jose Maria Vargas, Caracas, Venezuela,1995