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william j. irish

 

xxx-xxx-xxxx
boysenberry dr. #0000 xxxxxx xxxx , xxxx , xxxxx 00000 
abc@xyz.com

 

executive profile

 

 

search engine optimization and marketing expert

dynamic leader with over 15 years of demonstrated success in online marketing methodologies, specializing in seo (search engine optimization) as well as search marketing strategy. eager to contribute this specialized expertise to a company that is in need of a skilled and astute marketer who understands how to increase online product and services exposure and overall website traffic.  additionally, subject matter expert in technology solutions design aimed at process improvement and more effective online market penetration.

 

key

qualifications

  internet marketing

  public relations

  policy development

  brand management

 

  r&d

  data analysis

  change management

cross functional leadership

  program management

  search engine optimization

  marketing best practices

 

key professional achievements

 

 

 

 

 

 

 

 

 

 

online marketing skills

 

 

 

 

 

functional competencies

 

 

 

 

 

 

 

 

 

 

ø  achieved 100% score on annual climate employee satisfaction survey. (american express)

ø  effectively managed tsf and staffing schedules.  as a result, call volumes rose over 100% in 8 months time.  (american express)

ø  reduced csi s by 50% by attending multiple customer conference calls to change customer perceptions and increase visibility of improving metrics.

ø  achieved 100% score regarding leadership effectiveness on g1 e-sat (highest in miami office.) (american express)

ø  assisted in computer technology enhancements and was consistently recognized by american express rings of recognition and trend setter program for integrity, teamwork, and good citizenship.

 

 

- organic search engine optimization                    - html programming                               

- pay-per-click campaign management                  - macromedia dreamweaver                   

- keyword research analysis                                  - video marketing strategies                                       

- competitive intelligence research                        - joint venture coordination                      

- article marketing                                                     - website optimization

- social media marketing/web 2.0                            - strategic affiliate marketing

- product launches                                                   - web trend analysis

- email marketing campaigns                                   - website statistical analysis

- list building                                                             - online marketing consulting

 

internet marketing skills: astute at developing marketing plans, conducting analyses of various types, research and development and creating action plans to prevent and overcome market stagnation.  increases market share by integrating technology expertise with human capital development plans aimed at customer and employee loyalty.

 

leadership and management expertise: effective manager and leader who leverages collaborative style of leadership with technology integration in order to create highly effective teams.

 

seo and sem expertise: expert in all aspects of search engine marketing.   understands the specific implementation strategies needed to increase search engine rankings as well as website exposure and measurable traffic increases. 

 

 

professional career

path

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

specialized technical skills

 

 

 

education

 

 

 

earlier experience

 

 

 

american express business travel onsite operations                       2007-present

position: amadeus telephone reservations team leader

 

  act as team leader for the telephone reservations department at the american express onsite for the world bank account.

  responsible for hiring, coaching and developing a diverse group of international travel counselors, managing business adjustments, and meeting defined company targets.

  deliver monthly assessments and develop staff s potential.

  engaged in preferred supplier initiatives to improve world bank market-share movement to meet company preferred vendor contributions.

  act as chairman for employee engagement team to include local office newsletter editing.

  administer and author performance management process for all direct reports.

 

 

american express business travel offline operations                           2005-2007

position: apollo high profile-account team leader

 

  tasked to manage greensboro's high profile, high maintenance accounts to include the carlyle group, volvo trucks north america and fairfax.

  direct oversight of counselors managing over 180 middle market accounts.

  acted as vital contributor in the opening of call center by sharing best practices from previous shared servicing environments.

  provided strategic analysis and staff forecasting plans in order to staff hours appropriately.

  acted as call center leader over 160 employees and 7 team leaders during sdl absence.

  coached and developed team of 25 counselors through the new environment and trained in specific skills to support defining metrics.

  structured, interviewed, hired and launched new online website team.

 

 

american express business travel online operations                                    2005

position: uk team online team leader

 

  restored emea key business relationships with senior management.

  outlined and constructed a uk navigation technical team.

  created a uk csi department, constructed debit memo specialist position, utilized sme knowledge management to engage employee development and expose talent.

  created and implemented uk team bcp.

  designed and delivered to senior vp s uk team business update.

  addressed team and created action plan to overcome potential threats.

  hosted uk client visits addressing concerns and delivering business unit updates.

  managed over 160 worldwide accounts serviced by direct reports.

  gave consistent feedback to team in order to drive aht goals down and monitor scores up.

 

 

  microsoft certified systems engineer (mcse),  iex/total view, cms/avaya, sabre, apollo, galileo, amadeus, microsoft excel, microsoft powerpoint, html programming, lotus notes, online marketing expertise, comptia a+ computer technician certified, adobe, acrobat,  dreamweaver, swish, nice call recording software, rezone plus, correx, google adwords, search engine optimization expert, keyword research tools, google analytics, ftp capable.   

  certified business travel, morse business college

  relevant courses: accounting, managerial communications, travel agency operations, corporate travel management, geography and marketing.

  achieved third place in the connecticut business college state conference.

 

 

american express business travel online operations                       2003-2004

position: usa navigation team leader

 

  engineered and defined new online technical team to handle navigation support of online business travel accounts.

  recruited, interviewed, and trained departmental team.

  defined metrics of success regarding employee satisfaction, customer interests, and shareholder concerns.

  designed and delivered curriculum to train all navigation agents.

  managed tsf team responsible for servicing over 150 accounts on 6 different booking tools.

  employed sme logic to engage employees, coached through monitors and side-by-sides.

  implemented account implementation guidelines.

  shared best practices to unite distant teams and provide seamless service to customer base.

  traveled to the hartford, ct btc to train goldman sachs navigation team.

 

 

american express corporate vacations                                               1997-2002

position: lead counselor

 

  counseled executive clients on international leisure travel from a global market.

  acted as editor and producer of nationwide corporate vacations newsletter.

  acted as miami's representative for the employee satisfaction committee.

  acilitated training for international travel staff.

  escalated phone calls, agent coaching, and new procedure implementation and training.

 

 

sawyer business college                                                                                1997

position: travel and tourism instructor

 

  responsibilities included teaching, grading, motivating, public speaking, and various clerical duties.

  assisted in job search and internship placing for students.

  worked with all levels of students and faculty.

  assigned to student career counseling as well.

 

gogo world wide vacations                                                                  1992-1997

position: assistant manager

 

  gained extensive s.a.b.r.e. and s.a.r.s. reservations system knowledge and experience.

  provided consistent phone skills in a fast paced environment and managed travel agent relations throughout the new england region.

  responsible for account maintenance and customer service inquiries in order to motivate staff.

  delegated authority as necessary and used various accounting skills.

 

 

 

 

 

 

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