yyyyyy x. yyyyyy

(xxx-xxx-xxxx • abc@xyz.com

 

 

profile of qualifications

 

profit-focused senior sales executive specializing in high-profile consumer product development, brand positioning, solution selling, and strategic planning / analysis eager to contribute 11+ years experience toward maximizing an employer s bottom-line.  top-performer who excels at improving sales, product awareness, and brand imaging within competitive markets.  ambitious self-starter who analyzes market potential to build business revenue and achieve continued industry dominance.  integral leader who plans, prioritizes, and manages multiple business tasks within high-pressure, deadline-driven environments while streamlining product development processes to increase quality.

professional synopsis

 

 

director of retail sales home & infant products

         apply dynamic leadership talents toward directing profit-focused planning for babies r us, sears holding, kohl s, and jcpenney accounts, along with managing all product development efforts for key target consumers in partnership with disney licensee.

         consistently improve brand awareness to include proactively launching 3 direct-to-retail programs resulting in a 35% sales increase.

         establish go-to strategies for cross lines of business to attain increased brand visibility and profits exceeding $10 million, along with leading cross-divisional sales initiatives for the baby einstein company executing brand strategies for multiple corporate divisions.

         boost revenue by developing key account plans, securing division retail support, and coordinating incremental promotional sales.

 

 

director of sales mid tier & mass markets

         maximized bottom-line results by managing $70 million in wholesale sales to include leading a top-performing sales team and 4 direct reports; handling all account planning, p&l, forecasting, and budget control; and directing new brand development efforts.

         developed unique product lines to create market differentiation in alignment with retail sales to optimize competitive market share.

         managed comprehensive transition of classic pooh line from department store to direct-to-retail model at target, as well as representing disney consumer products, scholastic, united media, private label, stride rite, and stacey clair boyd product lines.

 

 

national account sales director (2002 c 2003)

         achieved $25 million in mass and mid-tier market gross sales from high-volume accounts with such industry leaders as kmart, target, kohl s, jcpenney, and sears to include maintaining strong contacts and relationship management with key senior buyers.

         drove national accounts success by managing sales, p&l, and financial negotiations (i.e. program, pricing, payment terms) for multiple company divisions, along with coordinating profitable nationwide efforts with broker representation firms for 3-5 business accounts.

         demonstrated sharp analytical abilities toward evaluating markets and leading product development for each account per individualized retail customer requirements in accordance with specific consumer needs and buying patterns.

 

director of marketing insulated products (2000 c 2002)

         strategically steered product development planning for insulated products, along with managing a 4-member team and handling market analysis, pop, packaging / sales materials, p&l management, budgeting, and forecasting of $120 million in retail business.

         increased core business 27% in 2002 to include developing valuable promotional alliances with campbell s soup company, gladware containers, and crayola llc, and expanding company distribution into office channel and specialty markets.

         expertly managed all procurement processes for patent and trademark licensing agreements.

 

 

global licensing manager / marketing manager

         met and / or exceeded international brand development, marketing, and licensing / representation goals by conducting field research and managing external consulting licensing firm and international corporate licensed portfolio exceeding 25+ properties.

         generated $60 million+ in retail revenue by creating targeted domestic lunch kit business initiatives to include overseeing all strategic planning / analysis, product development, vendor supply chain management, and sales / marketing materials.

         interfaced with licensors (i.e. disney, warner bros., universal / sony studios) to handle contract procurement and negotiations.

         led a 5-member staff (i.e. product managers, graphic designers) in conducting all licensing and product development functions.

 

additional licensing management, marketing, and public relations roles held prior to 1999

education

 

bachelor of arts in communications                                                                                                                                 butler university