Performance-driven Manager specializing in Alcoholic Beverage industry across Retail,

Wholesale and Supplier sectors eager to contribute talents toward supporting a progressive organization in optimizing sales, operations and bottom-line profits.

 

 

Considerable expertise in providing hands-on leadership and direction within sales, marketing, and strategic business development areas. Advanced knowledge of sales and quality standards within alcoholic beverage industry and proficiency in new product launches, brand distribution, category management, supplier relations, and team leadership. Outstanding blend of public speaking/presentation, follow-up, negotiating, and personnel management capabilities. Excel in convincingly presenting Patron brands to key accounts and gaining commitment from buyers to increase distribution.

 

Notable Achievements:

 

• Establish, nurture, and maintain strong relationships with Patron s key on-premise and off-premise accounts, pivotal to maximizing account retention and company revenue growth.
• Proficiency in establishing and clarifying criteria and plans to achieve shipment/depletion/revenue goals for assigned states.
• Grew Illinois-based sales for Pernod Richard in FY 06/07 by 3% while boosting profit by 5%; further increased sales FY 07/08 by 3.5% and gross profit by 7%.
• Doubled business in Illinois by effectively managing Pernod Ricard USA state operations during Allied Domecq acquisition.
• Championed design and execution of improved pricing strategy for Fosters Wine Estates to achieve higher sales growth with less depletion allowances in territory.
• Led operations for Rosemount region which recorded depletions of 507,468 cases (33% of total cases depleted company-wide.)

 

 

Patron Spirits Company, Chicago, IL, 2008 to Present

Illinois & Wisconsin State Manager     

         Spearhead development, implementation and frequent evaluation of sales programs to grow and expand product portfolio in Illinois and Wisconsin.

         Proactively drive new product launches to introduce new brands, orchestrate high-impact sales incentives, and practice diligent follow-up to maximize results.

         Seamlessly collaborate with distributor networks in managing pricing, budgets, and channel programming, vital to optimizing portfolio development for PSC brands.

         Train, coach, mentor and manage direct report, consistently emphasizing stellar customer service, product knowledge mastery, and strict budget compliance.

         Consistently analyze local market via use of DIVER and other wholesale reporting tools to uncover and pursue growth opportunities.

         Assist Regional Vice President in planning, development and execution of innovative market plans.

 

Pernod Ricard USA, Chicago, IL, 2005 to 2008

Illinois State Manager 

• Formulated broad-scope sales programs inclusive of new product launches and wholesaler pricing to consistently increase sales performance for Illinois.

 

Continued

 

 

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Professional Experience continued

 

• Adeptly performed all aspects of distributor management spanning budgeting, pricing, and on- and off-premise channel programming.
• Directed, motivated and led team of four in achieving and/or surpassing state sales and market share goals.

 

Fosters Wine Estates (formerly Southcorp USA Wines), Chicago, IL, 1997 to 2005

Vice President / Regional Marketing Director C Central US        (2003 to 2005)

• Devised and implemented innovative regional marketing initiatives for 16-state territory while actively communicating with field operations to effectively align brand initiatives.
• Strategically augmented national POS programs with local market s specific needs to maximize effectiveness and meet all sales goals.
• Meticulously tracked and maintained regional budget, and frequently analyzed ROI to optimize fiscal stability and cost control.

 

Vice President / Division Manager C North Central Region         (2000 to 2003)

• Applied dynamic leadership talents toward managing six-state territory with a FY 01/02 budget goal of 410,000 cases.
• Steered ongoing consolidation of distributor network in division to fortify sales operations.
• Managed, empowered and motivated team of four in proficiently driving sales and marketing of Rosemount and Lindeman s wine.

 

Vice President / Division Manager C Rosemount Estate Northeast Region          (1999 to 2000)

• Directed high-performing team of four in promoting and facilitating sales of Rosemount wine.
• Defined pricing strategies to bolster growth with less dollar support per case.
• Increased shipments by 52%, depletions by 38% and territory contributions or gross profits by 61% for division vs. budget for Rosemount Estate Northeast Region.

 

Sales and Marketing Manager C Rosemount Estate Northeast Region       (1997 to 1999)

• Supervised four managers in developing and maintaining both on- and off-premise accounts throughout Illinois, Indiana, North Dakota, South Dakota, Wisconsin, Iowa, Minnesota and Michigan.
• Achieved 2^nd highest growth percentage in case sales company-wide for two consecutive years.

 

The Julius Schepps Company, Houston, TX, 1994 to 1996

Director of Spirits         (1995 to 1996)

• Supervised 45 employees including 10 managers in producing $57M in gross revenue annually.
• Successfully exceeded 1996 sales by 5% while spirit depletions declined 4.9%.
• Piloted efforts to expand Julius Schepps market share in South Texas by 2%.

 

Sales Manager       (1994 to 1995)

• Directed and supervised 20 employees and four managers in efficiently administering sales and marketing programs for Bacardi, Diageo, Skyy, and Remy brands.

 

Phar-Mor, Inc., Youngstown, OH, 1991 to 1994

National Director of Alcoholic Beverages         (1993 to 1994)

• Headed full-scope daily operations for Alcoholic Beverage category with sales exceeding $72M annually inclusive of national shelf schematics and modifications for regional and seasonal brands.
• Prior roles included: Western Regional Alcoholic Beverage Coordinator (1991 to 1992) and District Alcoholic Beverage Coordinator  (1991).

 

 

Bachelor of Arts in Business Administration, St. Mary's University, Winona, Minnesota