Solutions-driven Competitive Intelligence / Market Research Analyst specializing in driving business growth, conducting targeted assessment processes, creating strategic initiatives, and providing world-class client relations across

diverse industries eager to offer 25+ years of experience toward maximizing an employer s bottom-line.

 

 

         Integral leader who offers experience in designing and implementing dynamic methods to achieve continued key growth.

         Top performer who excels at analyzing client needs, creating B2B research tactics, synthesizing and evaluating complex data, and identifying lucrative opportunities and strategies for capturing new business and attaining leveraging in competitive markets.

         Ambitious self-starter who takes the initiative to resolve complex business issues and lead forward-thinking projects to attain critical objectives while seamlessly liaising between domestic / international business leaders, sales teams, peers, and clientele.

 

 

Market Research / Analysis Sales / Marketing Strategies Competitive Intelligence / Analysis Product Positioning / Pricing Research Qualitative / Quantitative Survey Studies

SWOT Analysis Environmental Scanning Profit / Loss Responsibility Financial / Pricing Analysis New Business Development

Modeling / Simulation Competitor / Client Profiles Fieldwork / Depth Interviews Ad Concept / At-Home Testing Special Projects Management

 

 

Market Research Analyst

 

         Utilize broad scope of industry knowledge and dynamic business acumen to execute and complete comprehensive marketing and competitive analysis projects for client companies with revenues in excess of $20 billion, including producing targeted analytical reports (e.g. customer survey analysis, financial analysis, tactical analysis, strategic analysis, ROI comparisons, pricing analysis), as well as developing company-specific strategies, methods, and presentations for countering competitors field claims.

         Develop innovative new data collection techniques to further support competitive analyses and actionable recommendations.

         Contribute research abilities in using internet websites and database searches to identify opportunities, contacts, competition, and contract requirements, along with writing surveys and questionnaires and conducting interviews to ascertain client needs.

         Lead training / development of new analysts to increase success rate and decrease previously high employee turnover rates.

 

Senior Business Intelligence Analyst

 

         Conducted business intelligence and market potential research / analysis for domestic and international systems integration projects among various vertical markets, including gathering and presenting data to provide strategic insight, organizing in-depth competitor assessments with quantitative / qualitative analysis, and identifying differentiators and making key recommendations.

         Created intelligence systems to monitor competitors and proactively ascertain threats and / or market and technological trends.

         Liaised among proposal and business development teams to compare components of offerings and determine competitor strengths / weaknesses which were instrumental in strategically winning competitive bids for additional multimillion-dollar projects.

         Developed worldwide lists of sales teams to create an intelligence network that would alert the division to upcoming opportunities.

 

Yyyyyy x. yyyyyy                                                           Resume • Page Two                                                                    (xxx-xxx-xxxx

 

 

Senior Competitive Analyst / Competitive Analyst / Market Research Analyst

 

         Expertly performed competitive intelligence, market research functions, and special projects for this $1-billion company, including identifying high-risk customers for further research / analysis on segmentation loyalty and implementation of retention strategies.

         Led a project team in generating detailed prospective customer lists, along with identifying and analyzing potential competitors to develop forward-thinking sales / marketing strategies and tactics for incorporation into individual sales plans.

         Established and maintained internal intelligence networks by creating valuable professional relationships, conducting needs assessments, and developing internal communications products to facilitate the success of the internal network.

         Initiated distribution of CI newsletters, quarterly reports to management, competitor / customer profiles, intelligence alerts, oral presentations, issue papers, and white papers to executive-level management as the documents primary internal readers.

         Scanned and monitored business environment to identify opportunities / threats and market / technological trends.

         Created and implemented an electronic intelligence system in conjunction with a sales performance system which allowed sales and management quick access to value-added products and active contribution to intelligence throughout the system.

 

 

Bachelor of Science in Business Administration

Arizona State University

 

 

Strategic Planning Committee (Edison Electric Institute) • Member (Strategic Leadership Forum)

Research Committee Member (Society of Competitive Intelligence Professionals) • Consultant (Junior Achievement)

 

Featured Speaker

Marketing Strategies & Tactics to Energize Customer Retention and Acquisition Conference, December 1997

Competitive Intelligence Tools & Techniques Forum, June 1996

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Date

 

 

Hiring Agent Name

Title

Company Name

Address

City/State/Zip Code

 

Dear__________________:

 

I am currently seeking a challenging [ Insert Job Title ] role, and am submitting my resume for your review.

 

I am excited to build a rewarding career with your company, and am confident that my professional skills can help to achieve your objectives.  I can offer 25+ years of solid experience in Competitive Intelligence / Analysis, Market Research / Analysis, Product Positioning / Pricing Research, Quantitative / Qualitative Survey Studies, SWOT Analysis, and Sales / Marketing, and am well-versed in all facets of Competitor / Client Profiles, Fieldwork / Depth Interviews, Modeling / Simulation, and Ad Concept / At-Home Testing, among various other areas.

 

To complement my background, please note that I hold a B.S. in Business Administration from Arizona State University and am an active in several research / planning committees as a member and / or consultant, including the Edison Electric Institute, Strategic Leadership Forum, Society of Competitive Intelligence Professionals, and Junior Achievement.

 

Currently, as a Market Research Analyst with Rauch Associates, I utilize my broad scope of industry knowledge and dynamic business acumen to execute and complete comprehensive marketing and competitive analysis projects for client companies with revenues in excess of $20 billion, including producing targeted analytical reports (e.g. customer survey analysis, financial analysis, tactical analysis, strategic analysis, ROI comparisons, pricing analysis), as well as developing company-specific strategies, methods, and presentations for countering competitors field claims.  Within this role, I develop innovative new data collection techniques to further support competitive analyses and actionable recommendations while leading training / development of new analysts to increase success rates and decrease previously high employee turnover rates.

 

As this is just a sampling of my job history, please kindly refer to my enclosed resume for additional experience.  For the sum of these aforementioned reasons, I believe I will prove to be an incredible asset to your company.

 

I look forward to hearing from you, and thank you in advance for your consideration.

 

Sincerely,

 

 

 

Yyyyyy x. yyyyyy

 

 

 

 

 

 

Date

 

 

Contact Name

Company Name

Address

City/State/Zip Code

 

Dear _______________________________:

 

I would like to thank you for providing me with the opportunity to interview for the [ Insert Job Title of Position You Interviewed For ] position currently available within your company.  Having gained a deeper insight into the job requirements, I am confident that you will find me to be an incredible asset toward achieving your goals.

 

As previously discussed, I am a profit-focused professional who offers 26+ years of experience in Competitive Intelligence / Analysis, Market Research / Analysis, Product Positioning / Pricing Research, Quantitative / Qualitative Survey Studies, and Competitor / Client Profiles, as well as expertise in New Business Development, Financial / Pricing Analysis, Profit / Loss Responsibility, and Sales / Marketing.  I also hold a B.S. in Business Administration from Arizona State University.

 

Throughout my career, I have excelled in progressive Market Research Analyst, Senior Business Intelligence Analyst, and Competitive Business Analyst roles for high-profile Rauch Associates, Motorola, and Pinnacle West (APS) whereas I led comprehensive marketing and competitive analysis projects for domestic and international client companies with revenues in excess of $20 billion, including gathering and presenting data to provide strategic insight, organizing in-depth competitor assessments with quantitative / qualitative analysis, identifying differentiators and making key recommendations, developing company-specific growth and competitor strategies, and producing targeted analytical reports.  Thus, I have proven my ability to work within high-pressure, deadline-oriented environments to assist clients in driving bottom-line results and improving client brand / company awareness within competitive markets.  For these reasons, I am confident that I can achieve success in a rewarding [ Insert Job Title ] role within your company.

 

Should you have any additional questions, please feel free to contact me at your earliest convenience.  I would like to extend my thanks once again for the enlightening interview, and look forward to a positive response from you.

 

Sincerely,

 

 

 

Yyyyyy x. yyyyyy