yyyyyy x. yyyyyy

 

 (609) 0000 xxxxxx xxxx , xxxx , xxxxx 00000                         abc@xyz.com

 

summary                                                           

offer solid experience in event planning and production, promotions, and brand management, with expertise working with diverse clientele from the entertainment, technology, financial, travel, consumer goods, and real estate industries.  sharp business acumen and experienced in managing broad scope of operations, including market research, media campaign development and management, internal team-building, and vendor relations.  demonstrated ability to anticipate and respond to client-specific needs and resolve potential issues; cultivate long-term community, business, and vendor relationships.  proactively identify and capitalize on opportunities to penetrate and develop markets; utilize traditional avenues and emerging technologies to maximize exposure.  dynamic communication, presentation, negotiation, and relationship management skills.

 

~ technical proficiencies ~

right media exchange ~ apt ~ doubleclick dfa, dfp, adex, mediavisor ~ atlas ~ eyeblaster ~ pointroll ~ flash ~ javascript ~ html ~ omniture ~ insight express ~ dynamic logic ~ microsoft office ~ bacon s media resource ~ gis

 

professional experience                               

owner/operator, km productions, brooklyn, ny                                                                                 9/08 c present

         launched and continue to run a growing full-service event planning, production, and promotion agency; maintain close relationships with a diverse client roster including broke ass stuart, seven footer entertainment, crooked looks, and thought music.

         research, identify, and secure client-specific venues; contract and coordinate musicians/djs., photographers, and caterers; manage all aspects of operations before, during, and following events.

         create and execute viral marketing strategies to increase client visibility, brand awareness, and revenues.

 

account manager, right media exchange c technical client services, yahoo, new york, ny                7/08 c 12/08

         grew the customer care program and assisted top-tier clients including comcast, yellow pages, accuradio, realcast media, womensforum, and cpm advisors in best utilizing right media exchange.

         served as office lead for corporate participation in major advertising events including ad:tech ny, ad council dinner, and advertising week; published and disseminated newsletters, organized community forums, and played a key part in off-site planning.

         instituted technical client services wiki to facilitate company-wide document and knowledge sharing; recognized as a prm super-user and oracle insight program lead.

         contributed to staff development and on-boarding efforts; founded the new york chapter of women in technology.

 

media operations and technology specialist, digitas, new york, ny                                                   2006 c 2008

         performed tracking, coding, trouble-shooting, and quality assurance services for the premier global interactive creative marketing and media agency network with a client list including amex, delta, kraft, and virgin mobile.

         worked closely with media, marketing, project management, creative, and strategy and analytics departments on comprehensive campaign planning, budgeting, implementation, and management.

         delivered expert guidance in utilizing emerging technology and channels such as rich media, mobile, social, and in-game advertising; selected to develop and conduct internal training sessions.

 

marketing and sales coordinator, sharbell development corp., robbinsville, nj                                2002 c 2006

         streamlined marketing campaigns to more effectively reach prospective clients for this leading real estate development firm; conducted extensive research to pinpoint target demographics and advertising approaches.

         planned numerous internal and external corporate functions as well as a major grand opening event for a new housing development.

         authored advertising copy, quarterly newsletters, and area directories.

 

fashion, lifestyle, and entertainment intern, 5w public relations, new york, ny                               summer 2005

         developed and disseminated media alerts, press releases, and pitches to stylists and editors; planned client photo shoots and events; successfully garnered product placements and media mentions for designers.

 

education                                                          

marketing & business geographic information systems, west chester university of pennsylvania     2002 c 2006