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yyyyyy x. yyyyyy
1230 horn ave., unit #0000 xxxxxx xxxx , xxxx , xxxxx 00000
(xxx-xxx-xxxx
career objective
results-driven sales and marketing executive eager to apply exceptional strategic planning, internal team building, and client relation skills toward actively supporting the employer in optimizing sales and profits
profile
ø offer numerous years of progressive information delivery experience with expertise in digital and online product development and positioning
ø solid record of increasing sales, profitability, contributions, and contribution margins through business analysis, budgeting, strategic sales planning, client relations, business development, personnel training, and marketing
ø provide excellent service for existing customers while increasing market share; manage key accounts, develop niche markets, and administer major contracts resulting in high-revenue transactions
ø effectively prospect, secure, and retain diverse client base; demonstrated ability to succeed despite unstable market conditions
ø monitor trends and developments, including competitive services and marketing activities; successfully identify and capitalize on opportunities to penetrate and develop markets
ø dynamic communication, presentation, negotiation, and relationship management skills; ability to assess and respond to client-specific needs
~ key achievements ~
- garnered record revenues for publications, sales and marketing, and plastics group
- led both publications and plastics group to achieve greatest contributions and contribution margins in respective publishing roles as vp and director / publisher
- increased year-over-year revenues to attain highest sales figures on electronics group history
- sold more than $1m throughout assigned medical product manufacturing news territory
professional experience
canon communications, los angeles, ca 10/96 c 2/09
vice president, publications (1/08 c 2/09)
- in recognition of outstanding performance, steadily progressed within the leading publisher, trade show producer, and digital media company for the medical manufacturing, general design, microelectronics, pharmaceutical, and packaging industries
- achieved record revenue growth and maintained complete p&l responsibility for $50m publication division with print, online, and digital products; instituted sales, marketing, editorial, and cap-ex budgets
- directed all aspects of daily operations and arranged for numerous strategic corporate acquisitions; monetized all digital and online projects
- played integral role in brand positioning, new product development, and launches; managed content development and product planning in line with corporate goals
- led highly successful team of sales and publishing specialists to achieve revenue, production, and circulation goals; developed compensation/bonus plans and traveled extensively to provide expert support for interdisciplinary personnel and corporate initiatives
- delivered winning presentations resulting in key contracts with top-tier banks, equity partners, and rating agencies
vice president, sales and marketing (5/06 c 1/08)
- proficiently managed complete publication division sales and marketing activity within budget guidelines; crafted sales compensation and bonus plans, assigned responsibilities, and determined resource allocations
- performed human resources functions including hiring and administering corrective actions; worked directly with sales teams and managers in satellite offices
- pioneered new product development and market expansion efforts; conducted detailed market research to design optimal strategies
continued
yyyyyy x. yyyyyy page 2
director / publisher, plastics group (5/01 c 5/06)
- successfully coordinated two key strategic acquisitions and the integration of a separate division into the publication division; established group budget, comprehensive strategy, and complex compensation structuring
- designed and oversaw the administration of sales, content, marketing and research plans; directed digital product launches and web site redesign projects
sales manager, electronics group (2/98 c 5/01)
- effectively managed sales team and all departmental activity; prepared forecasts to create appropriate marketing budgets and sales goals
- led group in designing and implementing powerful marketing strategies; actively traveled with representatives to call on accounts and participate in industry events
account executive, medical product manufacturing news (10/96 c 2/98)
- worked closely with sales manager and traveled throughout territory to promote the company s second largest brand, attend trade shows, and provide exceptional customer service
~ prior background ~
advance publications, syracuse, ny 2/88 c 10/96
sales / specialty product coordinator
education
state university of new york at buffalo, buffalo, ny
bachelor of arts in business administration c school of management
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