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Yyyyyy x. yyyyyy
101 West 12th Street, #0000 xxxxxx xxxx , xxxx , xxxxx 00000 • (xxx-xxx-xxxx • abc@xyz.com
Profit-focused Executive-Level Manager specializing in New Business Development, Product / Services Launches, Campaign Development, and Strategic Analysis / Planning eager to offer 10 years of proven, cross-functional experience with industry leading companies toward maximizing an employer s success.
Profile of Qualifications
Integral leader who excels at defining innovative marketing strategies for capturing new, high-volume business accounts, developing existing clientele, and achieving solid leveraging in competitive markets.
Top-performer who develops and delivers customized, high-profile and image-based marketing materials, along with effectively analyzing company needs to attract appropriate clientele and achieve superior business retention rates.
Excellent communicator who creates key relationships with diverse clientele to profitably build business revenue.
Ambitious self-starter who plans, prioritizes, and manages multiple tasks within deadline-driven environments.
Key Areas of Expertise
Sales / Marketing Process Improvement Team Building / Training Start-Up Operations
New Business Development Client / Agency Relations Budget / Revenue Tracking Account Management
Product / Services Launches Business Communications Strategic Analysis / Planning Campaign Development
Career Highlights
Coordinated and launched a successful Google-based training platform (AgencyLand) and partnership plans which drove activation and custom programming to initiate agency-wide learning and development efforts.
Managed revenue tracking with a very small percent-to-error and proactively prioritized any gap issues.
Closed large-scale accounts such as a YouTube deal for the Church of Scientology for $1 million in straight media to include aggressively pushing for an accelerated delivery structure to maintain optimal performance.
Built profitable relationships with top clients (i.e. Martha Stewart) resulting in closing the 1st publishing branded entertainment test for the team Martha Stewart Kraft Fresh Solutions and Kmart Everyday Garden.
Presented broad knowledge at MPA Digital event on magazine best practices for circulation and consumer marketing.
Generated a 20% growth test for ABC News account by up-selling new opportunities (i.e. using web arbitrage model for profitable clicks) to include increasing AOL account from a small test to a multimillion-dollar opportunity.
Strategically steered relationship building practices to grow 1-800-Flowers from a $20,000 test campaign into a $1.8-million account, along with supporting key efforts with Barnes & Noble, Priceline, and 1-800-Mattress, among others.
Honored with Google s 2006 Media & Entertainment Team Player Award and 2003 s Luminary Award.
Professional Synopsis
Google, Inc., New York, NY 2001 C Present
Senior Agency Relations Manager (2010 C Present)
Apply dynamic leadership talents toward developing executive-level relationships between Google client teams and agencies to coordinate all efforts, along with directing 3 key agencies under the Publicis agency-holding company.
Conduct quarterly agency business reviews to include detailing investments; providing benchmark views across industries / focus accounts for strategic planning efforts; and establishing partnership plans to align critical objectives.
Yyyyyy x. yyyyyy
101 West 12th Street, #0000 xxxxxx xxxx , xxxx , xxxxx 00000 • (xxx-xxx-xxxx • abc@xyz.com
Resume Page Two
Professional Synopsis (continued)
Google, Inc., New York, NY 2001 C Present
Ad Sales Manager Media & Entertainment (2007 C 2010)
Led a top-performing team in achieving magazine, sports, and music sales goals across 30 high-volume accounts to include publishing companies (i.e. Cond Nast, Hearst), sports leagues (i.e. NFL), and music labels (i.e. Universal).
Agency Team Lead (2007)
Launched a new, profit-focused sales / service team to include coordinating infrastructure set-up, reporting, and recruiting, along with transitioning 200+ national accounts, developing operations, and growing quarterly revenue.
Structured comprehensive training / development programs on client communications, account management, and contract negotiations to guarantee consistent business practices within competitive media sales markets.
Entertainment & Media Senior Account Manager (2005 C 2006)
Drove business growth by managing high-profile TV network-, music-, film-, and web publishing-based accounts to include such companies as NBC, ABC, UMG, EMI, Economist, ESPN, iVillage, Lifetime, HBO, and AOL.
Contributed sharp analytical abilities toward directing revenue management, renewal / under-delivery tracking, postings, and product adoptions, along with supporting client branding goals via proactive display account execution.
Senior Associate Sales Operations & Development (2004 C 2005)
Played a vital role in assisting senior executives with large-scale projects affecting national sales teams which streamlined workflow to include developing process improvements to optimize productivity and profitability.
Successfully served as a targeted product specialist for marketing / engineering teams and managed accounts for retail verticals (i.e. Neiman Marcus, Horchow, The Company Store).
Client Services Specialist East Coast (2001 C 2003)
Maximized bottom-line results by managing 200+ East Coast-based accounts to include recruiting and training a solutions-driven team; handling all correspondence drafting for new NY region transitioning; improving coverage and productivity for all NY accounts; and conducting meetings to encourage useful staff feedback and increase revenue.
24 / 7 Media, Inc., New York, NY 2000 C 2001
Sales Coordinator
Met and / or exceeded multi-vertical sales teams in achieving top display network buys within a diverse network of websites to include developing and managing incoming / renewing client contracts to ensure seamless processes.
Interfaced daily between clients and trafficking teams to attain on-time live results with appropriate campaign creative initiatives, along with directing email marketing efforts and list broker communications to drive sales growth.
Education
Bachelor of Science in Business & Marketing
University of Maryland, College Park, MD
Yyyyyy x. yyyyyy
101 West 12th Street, #0000 xxxxxx xxxx , xxxx , xxxxx 00000 • (xxx-xxx-xxxx • abc@xyz.com
Date
Hiring Agent Name
Title
Company Name
Address
City/State/Zip Code
Dear__________________:
I am currently seeking a challenging [ Insert Job Title ] role, and am submitting my resume for your review.
I am excited to build a rewarding career with your company, and am confident that my broad range of professional skills can achieve your key objectives. I can offer 10 years of solid experience in High-Volume Marketing, New Business Development, Sales, and Product / Services Launches, and am well-versed in all facets of Campaign Development, Strategic Analysis / Planning, Process Improvement, Budget / Revenue Tracking, Team Building / Training, and Client / Agency Relations.
To complement my background, note that I hold a B.S. in Business & Marketing from the University of Maryland.
During my long-time career with Google, I have achieved substantial results to include recently closing a YouTube deal for the Church of Scientology for $1 million in straight media by aggressively pushing for an accelerated delivery structure to maintain optimal performance. I also drove overall business growth by managing high-profile TV network-, music-, film-, and web publishing-based accounts for such companies as NBC, ABC, UMG, EMI, Economist, ESPN, iVillage, Lifetime, HBO, and AOL. Furthermore, I strategically steered relationship building practices to develop 1-800-Flowers from a $20,000 test campaign into a $1.8-million account, and supported key efforts with Neiman Marcus, Barnes & Noble, Priceline, and 1-800-Mattress, among others. As this is just a sampling of my job history, please refer to my enclosed resume for additional experience and accomplishments.
You will find me to be a profit-focused professional who can contribute superior attention-to-detail and sharp analytical abilities toward defining innovative marketing strategies for capturing new business accounts. In addition, I can plan, delegate, and manage multiple tasks within high-pressure, deadline-driven environments while streamlining business development processes to increase productivity, efficiency, and quality. For the sum of these aforementioned reasons, I believe I will prove to be an incredible asset to your team.
I look forward to hearing from you, and thank you in advance for your time and consideration.
Sincerely,
Brooke A. Lafazan
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