Yyyyyy x. yyyyyy

0000 xxxxxx xxxx , xxxx , xxxxx 00000 xxx-xxx-xxxx abc@xyz.com

Senior Marketing Director

 

Offer comprehensive background in marketing, with consistent results in achieving fiscal and organizational objectives. Talent for defining and resolving issues to avoid unnecessary cost expenditures. Strong leader who excels in training and directing top-performing teams. Effectively establish and manage key relationships with decision makers and strategic partners.

Relationship Building Team Leadership Public Relations Market Research Branding

Strategy Development Communication Skills Advertising Budget Allocation

Negotiations Research & Planning Resource Management/Administration

 

Avodart Franchise (GSK)                                                                                               2007-Present

Consumer Marketing Director

  Contribute dynamic leadership skills toward managing all aspects of consumer marketing for the franchise (Avodart for EP 2007-2009/Avodart for PCaRR and DuoFlo for EP 2010 launches), with strong focus on optimizing productivity, efficiency and performance.

  Strategically plan and administer $65M P&L plan to control costs, boost revenue and optimize bottom-line profits.

  Conduct comprehensive review and analysis of industry trends to spearhead strategic and tactical plan development.

  Innovatively develop and launch targeted marketing strategies to optimize performance, including TV, print, digital, social media, public relations, out of home, point of care, pharmacy, and advocacy.

 

Avodart (GSK)                                                                                                              2006-2007

Professional Senior Marketing Manager

  Exhibit solid leadership qualities in managing professional marketing for Avodart, with full accountability for $15M P&L spend management.

  Applied sharp business acumen toward defining, developing and implementing targeted strategies to maximize competitive leveraging.

  Resourcefully capitalized in high-profile national conventions and promotional programs to drive market penetration and business growth; proficiently developed effective presentations and displays to capture target market attention.

 

Market Research Experience

 

Professional Market Research Manager - Avodart (GSK), 2005-2006

Professional Data Integration Analyst (Rotation) - Avodart (GSK), 2004

 

Sales Experience

 

Marketing Development Manager/Regional Analyst (Rotation) - All Products (GSK), 2003

Senior/Executive Therapeutic Specialist - Avandia/Avandamet/Coreg (GSK), 2001-2002

Senior/Pharmaceutical Representative - Avandia/Avandamet/Coreg/Baycol (SKB), 1999-2000

Pharmaceutical Representative - Relafen/Famvir/Paxil/Bactroban Cream/Amoxil (SKB), 1998

Senior/Account Executive - (OneComm/Nextel), 1994-1998

Bachelors of Arts - Colorado State University