~ Sharp Interactive Marketing & eCommerce Specialist eager to contribute exceptional analytical, communication and leadership expertise toward supporting a dynamic employer in optimizing bottom-line performance.  ~

 

 

   Paid / Natural Search     

   Affiliate Marketing

   Comparison Shopping Engines

   Online Advertising

   Web Analytics / Reporting          

  Email Marketing

  Competitive Research

  Social / Viral Marketing

  Bid Management Tools           

  Marketing Budget Management

 

 

GSI Commerce, King of Prussia, PA, 2007 to Present

Interactive Marketing Supervisor          (2008 to Present)

         Spearhead paid search, online advertising and comparison shopping engines for Toys R Us/Babies R Us clients, with full accountability for $8.5M budget, reporting and analysis of channel/campaign performance, and media and vendor contract negotiations.

         Apply strong multi-tasking expertise toward leading strategy development, planning, budgeting, and forecasting efforts for multiple channels and sites; successfully increased attributed year over year revenue by 30%.   

         Actively participate in cross-functional taskforce meetings to provide interactive marketing insight and recommend action plans.

         Exercise excellent organizational strengths to devise briefs, timelines, test plans, competitive analyses and post-mortem reports, scrutinize findings, and leverage intelligence for continued success.

         Consistently drive unified efforts among all team members and external clients/agencies to achieve best in class advertisements and technologies.

         Direct, manage, coach, motivate and supervise staff members, and conduct regular performance evaluations.

 

Senior Interactive Marketing Specialist            (2007 to 2008)

         Skillfully explored and leveraged multiple marketing channels inclusive of paid search, comparison shopping engines, affiliate marketing and email marketing for various leading sporting goods retailers.

         Exhibited outstanding analytical thinking abilities in managing paid search and comparison shopping engines against defined success metrics, formulating strategic keyword lists, and scrutinizing paid search campaigns via bid management and reporting tools.

         Diligently monitored affiliate marketing activity, assessed performance, identified areas of improvement and recommended solutions to increase affiliate-generated revenues.

         Assembled and prepared email campaigns inclusive of targeting, data monitoring, scheduling, tracking, testing, and launch.

 

Continued

 

 

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Professional Experience continued

 

Vintage Tub & Bath, Hazleton, Pennsylvania, 2005 to 2007

Search Manager           (2006 to 2007)

         Applied exceptional attention to detail in formulating and administering natural/organic search engine rankings, creating landing pages, and maintaining website for optimal search engine positioning.

         Researched and identified long tail search terms , collaborated with developers to ensure SEO standard compliance, and exhibited adeptness in integrating keywords, meta tags, page title, and site architecture.

         Implemented Google Adwords, Yahoo Search Marketing, and Microsoft Adcenter to increase ROI and drive incremental volume.

         Employed effective bidding strategies and keyword management on pay-per-click search engines.

         Compiled frequent web traffic analyses via Omniture and Google Analytics.

         Meticulously reviewed fall out reports, click path reports, entry and exit pages, campaign results, and traffic stats to define and execute methods of increasing conversion rate.

         Used Hitwise to analyze upstream and downstream reports, industry position, and competitive search terms.

 

SEO Specialist             (2005 to 2006)

         Demonstrated excellent investigative skills in conducting keyword analyses to determine imperative words for page title and meta tags, and maintained natural/organic search engine rankings.

         Performed, documented and submitted regular and frequent Web traffic analyses to achieve maximum return on investment (ROI).

         Assessed and strengthened site content for users and search engines.

         Successfully increased link popularity through directory submission, communication mediums, strategic content writing and link baiting.

         Provided detailed analyses of key metrics and program tracking techniques to increase overall search performance efficiency.

 

 

Bachelor of Science Degree in Business ~ Focus in Marketing and Management

Pennsylvania State University, Hazleton, Pennsylvania, 2006

 

Qualified Google Advertising Professional Certification

 

Yahoo! Search Ambassador Certification