yyyyyy x. yyyyyy

(xxx-xxx-xxxx • abc@xyz.com

 

 

results-focused sales / marketing professional specializing in leading world-class product launches, driving business growth, negotiating within high-pressure situations, and managing top clientele eager to offer 11 years experience toward maximizing an employer s bottom-line.

 

profile of qualifications

 

         top performer who excels at identifying lucrative sales opportunities, defining targeted strategies for capturing new business, developing an existing customer base, and attaining strong leveraging in highly competitive markets.

         integral leader who makes solid decisions to reflect positively on business productivity and company well-being while ascertaining client needs, evaluating product requirements, and designing customized solutions to brand imaging issues.

        excellent communicator who interfaces with all business representatives and clientele through to executive level.

         ambitious self-starter who plans, prioritizes, and manages assignments within deadline-driven environments.

 

key areas of expertise

 

product management                                 vendor negotiations                                     start-up operations

client / customer service                           relationship management                              process improvement

sales / marketing programs                        profit / loss responsibility                           advertising / copywriting

new business development                       strategic analysis / planning                          business communications

 

career highlights

 

        led polaroid product development and sales efforts within a digital imaging (di) category for 2009 s business cycle, along with initially launching the category and growing sales from zero to $238 million in less than 2 years.

        successfully opened a post-bankruptcy canadian tire account for polaroid and secured key holiday ad placement.

        spearheaded an initiative to increase value reclamation during sales of distressed and / or excess inventory in all product categories which resulted in a 20% yoy improvement in recovered value from 2007 to 2008.

        minimized polaroid bankruptcy impact on suppliers and clients by transitioning business model to a factory direct one.

        received target s vendor of the year award via the establishment of strong partnerships with high-profile retailers.

        doubled polaroid s dsc market share between 2004 c 2006, and maintained a top 6 spot in the di industry.

        increased sales for bestbuy.com from zero to $12 million and exceeded profitability (eva) budget by 258% in 2003.

 

professional synopsis

 

 

vice president of product management (2008 c 2009)

        applied dynamic leadership skills toward directing strategic relationships with existing high-profile company clientele (i.e. walgreens, sears, kmart, wal-mart, target) during chapter 11 bankruptcy proceedings to include initiating critical strategies using variable cost models to drive scalable growth both before and after.

        partnered with brand licensee to identify, retain, and utilize in-office talent within sales, operations / logistics, product / project management, marketing, and after sale support which ensured seamless business throughout the transition.

        expertly oversaw category profit / loss for digital imaging (di) products and approved product promotional spending, along with managing mid-year category transition from traditional buy / sell model to a factory-direct one.

 

yyyyyy x. yyyyyy

(xxx-xxx-xxxx • abc@xyz.com

 

 

professional synopsis (continued) page two

 

 

director of product management (2004 c 2008)

        strategically steered sales and relationship management for all product categories for the company s largest client (circuit city), along with simultaneously directing all product management responsibilities for diverse di products.

        built valuable relationships with retail customers (i.e. sears, kmart, wal-mart, target, walgreens) and international component, technology, and manufacturing partners (i.e. flextronics, malata, tele atlas, arcsoft, nav n go).

        cost-effectively managed supplier selection, vendor negotiations, product selection / marketing, and financial forecasting to include maintaining profitable delta between acquisition costs and wholesale prices to retail clients.

 

 

product manager mobile electronics (2002 c 2004)

        drove business growth by directing the launch of a mobile electronics category within an online space to include exceeding all financial goals set by management in 2 fiscal years, as well as handling all vendor negotiations, product selection / marketing, and financial forecasting to guarantee continued dominance within competitive markets.

        played a vital role in building business by serving as a product knowledge resource for retail buying teams which was instrumental in facilitating best-in-class supplier selection, product assortments, and advertising / marketing.

 

senior copywriter (2000 c 2002)

        utilized broad scope of industry and professional services knowledge to create accurate, informative copy for all consumer electronics goods sold on bestbuy.com to include developing and maintaining integral deep content (i.e. shopping guides, resource articles) for all consumer goods sold on the company s website.

        initiated training for consumer electronics product managers, along with facilitating promotional content projects to explain new technologies / products, improve vendor relationships, and generate supplier support funds.

 

 

advertising copywriter

        contributed strong oral / written communication skills toward creating accurate, persuasive print advertising copy for consumer electronics products to include organizing and disseminating copy for permanent, in-store displays.

 

education

 

b.a., mass communications & english                                                              st. cloud state university

 

 

 

 

 

 

 

 

 

 

 

yyyyyy x. yyyyyy

(xxx-xxx-xxxx • abc@xyz.com

 

 

 

 

date

 

 

hiring agent name

title

company name

address

city/state/zip code

 

dear__________________:

 

i am currently seeking a challenging [ insert job title ] role, and am submitting my resume for your review.

 

i am excited to build a rewarding career with your company, and am confident that my professional skills can achieve your key goals.  i can offer 11 years of combined, executive-level experience in sales / marketing, product management, new business development, client services, strategic planning / analysis, and profit / loss, and am well-versed in all facets of team building / training, vendor negotiations, and advertising / copywriting.

 

to complement my background, please note that i hold a b.a. in mass communications & english from st. cloud state university.

 

most recently, as vice president of product management for polaroid / summit technology group, i applied my dynamic leadership talents toward directing strategic relationships with high-profile company clientele (i.e. walgreens, sears, kmart, wal-mart, target) during chapter 11 bankruptcy proceedings to include initiating critical strategies using variable cost models to drive scalable growth both before and after.  within this role, i led product development and sales efforts within a digital imaging (di) category for 2009 s business cycle, along with initially launching the category and growing sales from zero to $238 million in less than 2 years.  i also successfully opened a post-bankruptcy canadian tire account for polaroid and secured key holiday ad placement.  as this is just a sampling of my job history, please kindly refer to my resume for additional experience and business accomplishments.

 

you will find me to be a results-focused professional who can demonstrate superior attention-to-detail and sharp analytical abilities.  in addition, i can plan, delegate, and manage multiple tasks within fast-paced, deadline-driven environments while streamlining sales / marketing and general business processes to increase productivity, efficiency, and quality.  for the sum of these aforementioned reasons, i believe i will prove to be an incredible asset to your team.

 

i look forward to hearing from you, and thank you in advance for your time and consideration.

 

sincerely,

 

 

 

zakery kroschel

 

 

 

 

yyyyyy x. yyyyyy

(xxx-xxx-xxxx • abc@xyz.com

 

 

 

 

 

 

 

 

date

 

 

contact name

company name

address

city/state/zip code

 

dear _______________________________:

 

i would like to thank you for providing me with the opportunity to interview for the title of position applying for position currently available within your company.  having gained a deeper insight into the job requirements, i am confident that you will find me to be an incredible asset toward achieving your goals.

 

as previously discussed, i am profit-focused, solutions-driven professional who offers solid sales / marketing, product management, new business development, client / customer relations, vendor negotiations, and process improvement experience, as well as substantial knowledge gained from a b.a. in mass communications & english.

 

during my long-time employment with two high-profile industry leaders, polaroid and best buy, i generated substantial business achievements to drive bottom-line results within competitive retail markets.  due my job performance excellence, polaroid s dsc market share doubled from 2004 c 2005 and 2005 c 2006, respectively; the company maintained a top 6 spot within the di industry; and we received target s vendor the year award.  while employed with best buy, i successfully increased sales from zero to $12 million and exceeded profitability (eva) budget by 258% in 2003.  for these reasons, i am confident that i can achieve success in a rewarding, growth-oriented [ insert job title ] role within your company.

 

should you have any additional questions, please feel free to contact me at your earliest convenience.  i would like to extend my thanks once again for the enlightening interview, and look forward to a positive response from you.

 

sincerely,

 

 

 

zakery kroschel