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objective

results-driven marketing manager eager to contribute expertise toward actively supporting a progressive organization in building brand identity, facilitating competitive market leveraging and creating a positive public image.

 

profile

ø  offer extensive experience in strategic communications, new business development and media relations, with comprehensive background in managing product launches, collateral/materials development and event sponsorships.

ø  effectively define, develop and implement targeted action plans to maximize operational productivity, efficiency and profitability.

ø  proven value and dedication as a team member, as demonstrated by longevity and progression throughout career.

ø  exceptional ability to research and evaluate industry trends and competitor products and use findings toward designing and executing innovative strategies to boost company leveraging in a saturated market.

ø  dynamic communication, presentation, relationship building and problem-solving abilities.

ø  excel at interacting with broad populations including senior management, staff, clients and vendors.

ø  highly versatile; quickly master new roles, responsibilities, technologies, and environments.

 

key achievements

ø  led trauma & spine division at ossur americans in grossing over $23 million of gross revenue in 2008, up 12% from 2007; created urgent care partnership program instrumental in enhancing profits.

ø  played an integral role in supporting all aspects of free wheelchair mission s operations, resulting in the growth of organization s donations over 120% in the past two fiscal years. 

ø  increased revenue from $3.7 million to $7.8 million in the last fiscal year, and free wheelchair mission was on track to achieve a $10 million goal in 2008.

ø  generated over $55,000 in revenue while minimizing costs in managing all marketing and event sponsorship efforts, including the 2005 theatre awards, the oc weekly fashion party and other events.

 

professional experience

ossur americas, trauma & spine                                                                                                     2008-present

marketing manager

  contribute dynamic leadership skills in managing all aspects of marketing services for a leading global company in non-invasive orthopaedics.

  cost-effectively allocate, administer and control the marketing budget.

  innovatively design, develop and implement targeted marketing initiatives, integral to achieving a high profit.

  successfully define lucrative markets for three new product launches and expansion by strategically creating all marketing plans and collaboratively working with product managers.

  build and establish key relationships and manage services team and outside vendor relationships.

  demonstrate dynamic communication skills in effectively creating and producing over 20 quality marketing tools, including ads, brochures, newsletters, and related written collateral.

 

free wheelchair mission                                                                                                                  2005-2008

marketing & public relations director

  optimized revenue streams by strategically implementing and managing complete re-branding process.

  generated national publicity by effectively directing and overseeing all public relations efforts; feature articles published in cbs morning news, people magazine, readers digest, usa today, washington post and numerous other media outlets. 

 

 

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free wheelchair mission                                                                                                                  2005-2008

marketing & public relations director

-continued-

  generated over a 3:1 return on investment within the last fiscal year by creatively designing, developing and supervising monthly mailings.

  to rebuild brand identity, revamped over 30 collateral materials, including media kits, presentation folders, tri-fold brochures and annual report.

  exhibited advanced communication and interpersonal relation skills toward building and developing all key media relationships and acting as primary spokesperson.

 

oc weekly                                                                                                                                      2004-2005

marketing & public relations manager

  built top-performing oc weekly promotions team vital to supporting enterprise-wide operations by strategically recruiting and effectively interviewing, screening and testing candidates.

  planned and coordinated all event sponsorship efforts for two main events to maximize use of resources while controlling costs and meeting company needs.

  spearheaded the effort to revamp the brand and media kit; wrote copy and led design effort for 2005 media and sales kit.

  effectively negotiated beneficial trade deals with budget limitations.

 

berkman communications                                                                                                               2002-2004

account coordinator

  actively contributed to business development by conducting comprehensive research and competitor analysis, as well as developing new business proposals and presentations.

  liaise between senior management, clients, ad agencies, vendors, and local print and broadcast media.

  developed and managed broad range of public relations/communications initiatives for major clients, including bertrand at mister a s, mille fleurs, san diego aerospace museum, purefitness, the mighty 1090 am, luce forward, e-factor and roel construction. 

  steered all aspects of branding, messaging, positioning and collateral design, demonstrating exceptional prioritizing and multitasking abilities in achieving goals and timelines.

 

education

bachelor of arts in communications, with thematic minor - university of arizona, 2002

honors/affiliations: dean s list, lambda pi eta, communications honorary program, sports marketing association, american marketing association, alpha phi omega community service organization

 

technical skills

microsoft office, adobe photoshop, adobe illustrator        

 

professional affiliations

organization memberships

american marketing association

public relations society of america sponsorship committee: san diego chapter

orange county toastmasters

university of arizona alumni association

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0000 xxxxxx xxxx , xxxx , xxxxx 00000
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abc@xyz.com

 

 

 

 

date

 

 

 

hiring agent name

company

address

city/state/zip

 

dear _______________________________:

 

i am currently exploring new opportunities, and am interested in joining your team.  to acquaint you with my qualifications, i am submitting my resume for your review.  in advance, thank you for your time and consideration.

 

as illustrated by the accompanying resume, i have a comprehensive background in marketing, public relations and branding, with extensive experience in strategic communications and business development.  from leading high performance teams to executing revenue-generating processes/procedures, i have continually excelled in maximizing performance as a dynamic leader.  i excel in identifying and resolving inefficiencies, introducing solutions instrumental to boosting performance and strategically utilizing resources to generate optimal results.  among my recent accomplishments, i led a major urgent care initiative to assist in lead generation for the sales force.  in addition, my division grossed over $23 million in revenue in 2008, up 12% from 2007.  to complement my experience, i offer a bachelor of arts in communications.

 

as a member of your team, i will consistently exhibit a strong commitment to quality and a dedication to playing a large role in achieving and surpassing goals.  i am eager to meet with you to discuss how my qualifications support your current and prospective needs, and welcome the opportunity to interview at your earliest convenience.

 

professional regards,

 

 

 

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