summary                                             

offer numerous years of experience in business development, account management, marketing and advertising, product design, and community event planning, with expertise in the publishing industry.  demonstrated ability to succeed despite unstable market conditions; effectively identify and capitalize on opportunities to penetrate and develop markets in extremely competitive arenas.  provide excellent service for existing clients while expanding sales pipeline; manage key accounts, launch community involvement initiatives, develop niche markets, and administer major contracts resulting in high-revenue transactions.  train and lead top-performing support teams.  cultivate long-term business relationships and expansive network of area and industry contacts; collaborate with diverse organizations to realize large-scale visions.  develop and implement marketing plans, media strategies, new products, category price structures, and specialized promotional programs.  proactive team player equally effective in independent and collaborative environments.

 

professional experience                

wneg-tv, university of georgia, gainesville and hall county, ga           2008 c present

account manager

         effectively grew wneg-tv audience and awareness in new market; conducted extensive business development and community relations functions to drive revenue and profitability.

 

swartz-morris media / morris multimedia                                                          2004 c 2008

advertising director c forsyth county news, cumming, ga

advertising director c the times, gainesville, ga

         led 22-member inside/outside classified sales team, managed key accounts, directed marketing efforts, and generated new retail sales revenue for swartz-morris media / morris multimedia throughout the fast-growing counties at the edge of the metro atlanta market.

         achieved 28% increase in ytd retail revenues for the times and coordinated product launches to expand the regional market for forsyth county news.

                 

the greenville news, greenville, sc                                                                2002 c 2004  

retail advertising manager

         as retail advertising manager at greenville news, entrusted with $15m budget and oversight of interdisciplinary staff including three territory managers, two staff artists, the special sections coordinator, training manager, and advertising analyst.

         successfully increased advertising product bundling revenues by110% to generate $1.386m in 2003; augmented annual local revenues by 16%, and grew special section and non-daily product sales by 12%.

 

continued

yyyyyy x. yyyyyy                                                                                                                                                       page 2

 

the new york times regional newspaper group                                            1985 c 2002

advertising director c the tuscaloosa news, tuscaloosa, al (2000 c 2002)

retail advertising director c the courier, houma, la (1990 c 2000)  

advertising director c daily comet, thibodaux, la (1985 c 1990)

         in recognition of outstanding performance, steadily progressed within the new york times regional newspaper group to obtain position with the tuscaloosa news, a paper with a circulation of 38,000 and revenue budget of $15m; responsible for managing 23 sales and customer service representatives, 20 prepress specialists, and the events and internet manager.

         developed exciting events, community activities, sponsorship packages, and new products to create new revenue streams for nytrng; increased annual shopper profits by 23% through the design and release of bama bargains, launched new business publication responsible for generating $410k, developed and sold  celebrate 2000 program for $260k, among numerous other special programs.

         managed top of mind awareness program to resulting in $350k in incremental revenue gains for the tuscaloosa news and $750k for the courier.

         founded and led the event marketing department and worked closely with community organizations to develop and produce unique, profitable programming; select projects include the kids count expo, tuscaloosa symphony orchestra program, and chamber of commerce publication.

         granted seven chairman s awards for revenue generation, excellence, and innovation.

 

education                                           

louisiana state university, baton rouge, la

bachelor of arts in journalism and advertising

• recipient of ewing scholarship for academic excellence

 

~ professional affiliations ~

advertising committee member, alabama press association                 

member c board of directors, georgia/alabama newspaper advertising & marketing executives                              

annual advertising conference co-chair / member of advertising committee, louisiana press association            

past liaison for rotary district 6200, rotary international foundation                           

past president, houma rotary club                                                                                                                            

member and fellowship committee chairman, tuscaloosa rotary club                                                               

marketing development committee member, west alabama chamber of commerce                                         

market development & promotion conference committee member, newspaper association of america         

presenter, nyt leadership seminar, tuck school of business, dartmouth college                                              

presenter c event marketing university                                                                                                                       

instructor, successful advertising sales workshops, southern newspaper publishers association