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yyyyyy x. yyyyyy

0000 xxxxxx xxxx , xxxx , xxxxx 00000
xxx-xxx-xxxx abc@xyz.com

 

results-focused, senior-level sales & operations executive eager to contribute extensive talents

toward supporting the employer in optimizing bottom-line performance.

 

profile 

 

proficiency in all aspects of sales and operations management including staff development and leadership, team-building, marketing, promotions, business development, and category management. continuously assess and monitor all aspects of business operations to determine and optimize fiscal performance, sustainability, competitive positioning, and revenue opportunities; specialization in the cpg (consumer packaged goods) industry. seasoned experience in strategic planning, product development, relationship management, and sales forecasting. excel in fostering and maintaining cohesive and collaborative relationships across the organization.

 

selected achievements:

 

         personally cultivated excellent relationships on behalf of mga with seven of eight wal-mart toy buyers.

         currently growing wal-mart account by more than 47% versus 2010 by leveraging existing brands, launching new brands, and re-introducing revised segments. 

         revitalized in-store promotional activity and developed unique exclusive product offerings to achieve differentiation, enhance competitiveness, and grow wal-mart share.

         successfully maintained internal share in 2010 despite wal-mart s corporate initiative to reduce toy department by 30%.

         introduced new brands to bolster wal-mart s share at mga to 60%+ in 2009. 

         recognized as mvp in 2007 and 2008 based as a result of surpassing sales goals and meeting budget targets; subsequently promoted to vice president of sales & finance for mga s largest and most important account.

         named rookie of the year in 2005 for successfully planning and executing precise business models for top four accounts (wal-mart, target, tru, and kmart).

  • enhanced credibility for mattel by conducting and communicating accurate trend analysis which led to development of incremental programs driven by fact-based selling.
  • created effective financial tools to heighten mattel s corporate forecast accuracy by 30%.
  • led team at mattel to win walmart s 2002 supplier of the year award by exceeding scorecard performance goals.

 

professional experience

 

mga entertainment, van nuys, california, 2004 to present

vice president of sales and finance c wal-mart           (2008 to present)

  • spearhead development and administration of $175m+ financial plan with a constant focus on managing trade budget and meeting account margin threshold.
  • apply dynamic leadership talents toward training, developing, motivating and directing high-performing sales professionals and analysts.

 

continued

 

 

yyyyyy x. yyyyyy c page 2 of 2

 

professional experience continued

 

  • strategically expanded satellite account responsibilities to include wal-mart s puerto rico, wal-mart.com, and sam s club divisions.
  • collaboratively develop and implement high-impact marketing and promotional strategies to bolster sales growth, operational efficiency, and bottom-line profitability.
  • successfully integrated two major company acquisitions (zapf and little tikes) into mga/wal-mart business structure.

 

director, sales operations and planning          (2004 to 2007)

  • functioned as interim operations lead for seven months, proficiently establishing and implementing efficient forecasting and sales planning process.
  • seamlessly integrated internal shipment data with market trend analysis to more accurately identify and implement overseas production strategies.
  • devised company pos retailer reporting system and consolidated retail sales of all major accounts.
  • innovatively developed and approved customer-centric and exclusive product offerings to maximize account sales.
  • devised company reporting systems to track and monitor retailer performance, identify customer trends, and implement appropriate sales programs.

 

mattel, el segundo, california, 2000 to 2004

category manager        (2003 to 2004)

  • steered development and coordination of marketing strategies, promotional activities, and product development projects for four major us accounts.
  • drove sales growth through design and introduction of compelling in-store promotional and merchandising initiatives.


sr. sales analyst          (2000 to 2003)

  • contributed advanced critical thinking abilities toward conducting in-depth category analysis encompassing decision tree analysis, space planning, consumer demographic analysis, and syndicated data (npd).
  • led efforts to considerably improve retailer s scorecard performance measurements.
  • scrutinized retail pos performance to uncover trends and recommended corrective action to drive sales.
  • resourcefully devised tools to streamline processes related to sales forecasting, ordering and pos reporting.

 

union bank of california, los angeles, california, 1995 to 2000

manager, strategic planning

  • played a pivotal role in facilitating company s transition during acquisition of bank of california to minimize impact to business operations.
  • directed, mentored, motivated and supervised team of 12 in delivering efficient, compliant, and quality-driven operations.
  • selected for and successfully completed 18-month management training program.

 

education

 

bachelor of economics & spanish literature, university of california los angeles (ucla)

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