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4784
mountaire place ▪
san josexxxxxxxxxxxxxxxxxxxxxxxxxxxxxx, caxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx 95138xxxxxxxxxxxxxxxxxxxxxxxxxxxxxx0000
xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000
xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000
xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000
xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000
xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000
xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000
xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000
xxxxxx xxxx , xxxx , xxxxx 00000 ▪
(408) 391-3601xxx-xxx-xxxxxxx-xxx-xxxxxxx-xxx-xxxxxxx-xxx-xxxxxxx-xxx-xxxx270 c2448 ▪
annmoren@cisco.comabc@xyz.comabc@xyz.comabc@xyz.comabc@xyz.comabc@xyz.com
marketing▪ networking▪ business development [it1]
results-focused senior marketing professional with
15+
years specializing in the networking iindustry seeks new challenge and opportunity to apply
consummate skills to increase business development and maximize bottom-line
performance.
♦ key areas of expertise ♦
solution and services marketing
techniques
strategy definitionvelopment
strategy implementation
borderless
networks lifecycle services
wlan services
wlan lifecycle services
security services
global subscription services
virtual forums
solution-led selling
go-to-market activitiesdefinition
and roll out
new service creationdesign
website creation
network
integration global alliances and channels
customized solutions
quality control
event coordination
project and /program
management
leadership & training
peoplersonnel management
virtual
events
virtual
events
xxxxxx yyyyyyyyyyyyy x. yyyyyy
professional profile ( sanitize this section, too long c 3-4 bullets most)
escaxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxlate[it2] business
development through
innovative initiatives and services marketing strategies which increases productivity and revenue growth; exceed goals and
objectives, and ensure
deadlines
self-motivated
professional with networking expertise in networking and development
of complex global marketing programs; created
new services offers, bundles and packages; marketing
collateral, services bundles and packages; definedsign
and managed complex strategies for complexand
networking solutions [it3]
dedixxxxxxxxxxxxxxxxxxxxxxxxxxxxxxcated and rresults-driven
individual, who successfully
launcheds and
implemented new products and servicessolutions globally; accelerated sales and gained
market share through by focusing
on customerlient success
and feedback
while developing and implementing go-to-market
strategies
organized and detail-oriented lleader
establishing vision and providing positive motivation; experience in project and program management,
personnel people management,
and team development
expand clientele[it4] by securing
large-volume, high-profit accounts while maintaining existing customer base
through exemplary account management and customer service
demonstrated
diagnostic and collaborative problem-solving skills; exhibit proficiency
in managing progress and translating customer individual business needs
into responsive, customized technology solutions
communicaxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxte
technicaxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxl
and complex information easily and concisely; fluent in english, portuguese,
and spanish; builtd
strong business relationships; design
websites; coordinate managed global events
xxxxxx
yyyyyyyyyyyyy x. yyyyyyemployment
history (
leave each section with 3-4 bullets tops, reduce paragraphs, simplify language,
make it action oriented )
cisco services, marketing ▪ san josexxxxxxxxxxxxxxxxxxxxxxxxxxxxxx,
caxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx 01/2009 c present
senior marketing manager, world wide, borderless networks
successfully
coordinated lead cross organization alignment for borderless
network launches,
including new services message and positioning.
with central marketing organization for services awareness and demand generation for wireless networking business units and advanced
services mobility practice
dskillfully defined thea modern solution-led selling model approach and created new marketing collateral, service
bundles, and packages; directed
services marketing
strategy
for new cisco caxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxtalyst
2k and 3k switches, eenhanced limited lifetime warranty
(e-llw), wireless lan,
and energywise services
key player who established new message and positioning for bn and wireless lan services
acceleratedboost business
developmentsales
through alignment among marketing, end-customers, partners and sales teamsmanagement
of borderless networks (bn), wireless lan services marketing strategy;, and .
ddefined the go-to-market model (gtm) and demand
generation activities to support
bn launch;
proficiently initiate and implement generation activities
essential member who overhauls and designs new
services, and effectively trains sales representatives for delivery
expertly
design websites to provide solutions and adequately support the sales team
cisco services, marketing and channels ▪ london, uk 09/2007 c 12/2008
senior marketing manager, world wide
program manager for enterprise connect date c date
efficiently successfully analyzed managedand delivered three internal virtual sales forums
around solution-led selling in three theatres: in
japan, us/caxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxnada, and emerging markets. this methodology has which has been identified as a best
practice to be utilized for this type of
virtual events at cisco using iptv, webex,
and cisco telepresence; . ; eeexceeded expectations in all theatres with
and achieved positive
feedback and high survey ratings
identified and implemented
communicaxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxtion
strategies which defined the event, theatre business benefits, and structure
including process and deadlines of new series of forums
wsuccessfully defined the cec enterprise connect website
structure and content creation to
enable easy team collaboration by ; utilizinged web 2.0 tools
demonstrated superior strong
leadership skills, by managing a large virtual team;
recordinged
progress of deliverables and ensuring on-goinged quality
reinforced best practices when delivering virtual events utilizing cisco tv, webex, and tp
cisco services, marketing ▪
san josexxxxxxxxxxxxxxxxxxxxxxxxxxxxxx, caxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
10/2005 c 09/2007
senior marketing manager, world wide marketing
manager for wwireless
lan and security
services date c date
definedsigned new message and positioning for
wireless lan and security services to support motionin global
launches and caxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxmpaigns; creatdefined solution model approach, and created new marketing collateral,
services bundles and packages
skillfully coordinated
and manageddefined wireless
lan and security services
marketing strategy and go-to-market activities
defined and implemented the cisco lifecycle services for wireless lan and security
key team member who merged wireless services content and messaging in all the cisco mobility launches and
caxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxmpaigns including
cisco motion launch
skillfully coordinated and managed wireless lan
services marketing strategy and gtm activities
senior marketing manager, world wide marketing
manager for security and wireless
cisco
systems, cisco services, marketing and channels
▪ san josexxxxxxxxxxxxxxxxxxxxxxxxxxxxxx, caxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx 10/2005 c 09/2007
effectively directed intellishield alert manager
acquisition; effectively led
the services marketing strategy for the intellishield alert manager acquisition
. established
sales and marketing endorsements and designed internal and external websites;
achieved recognition as a best practice model for future acquisitions
initiated the security services marketing strategy and
gtm; managed the alignment with central marketing, security business units, and
advanced services security practice
developed
inbound and outbound marketing deliverables and message definition
created and implemented security lifecycle services marketing
proficiently
managed wireless lan services marketing strategy and gtm activities
identified new message and positioning for wireless
lan services and defined a solution model approach, marketing collateral, and
services bundles and packages
designed and
implemented wireless lan lifecycle services marketing
xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxca messages
are now included in all the fy06 mobility launch collateral and prs
services are
now part of the product training
hewlett packard company
hp services worldwide
organization ▪ palo alto, caxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx 019/2000 c 08/2005
ww network security lead, hp services 01/2005 c 08/2005
presented the global network security portfolio for product and services; developed structure model and collateral packages
introduced new network security portfolio to regional media and analyst in south asia; efficiently integrated network security portfolio with other hp services solutions
participated in network events globally including booth, main speaker slots, and demos
network services senior portfolio manager 02/2002 c 08/2005
managed world wide business for the network section
of the adaptive enterprise strategy
increased network service revenue by $100m; adaptive network architecture played a key role in client decisions
established a joint solution with cisco; directed the message and content design
demonstrated
excellent leadership skills; coordinated with a virtual team of 10 members from
all regions, and provided training to 50 technicians ccies and 200+ sales representatives in 3 months
cisco global alliance manager 09/2000 c 01/2002
led principle joint
programs including internet data center (udc), unified
communicaxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxtions and integrated services
management (ism); closed multiple $10m contracts with ism
accurately identified joint market opportunities to maximize hp s and cisco s joint success; managed gtm activities, and product and service value chain development
designed and managed the content of the joint hp-cisco website.
, and oversaw the joint hosted content
proficiently coordinated teams and created business plans and gtm strategies for top corporate accounts
customized strategic operations; provided solutions to complex and troubled team relationships
hewlett packard company ▪ são paulo, brazil
senior account manager
01/20000 c - 09/2000
managed top service provider accounts in brazil. successfully created a portfolio of profitable clients in less than 5 months
closed a us$20m deal ( 500% quota ). the largest networking win in 2000 at hp brazil
planed events at customers to promote hp solutions
and locaxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxl
partnerships, promoting comprehensive service solutions
xxxxxx
yyyyyyyyyyyyy x. yyyyyyprevious employment
senior
account manager, hewlett
packard company ▪ paulo, brazil 01/2000
c 09/2000
channels and project
manager, medidata
informaticaxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
s/a ▪ são paulo, brazil 09/1997
c 12/1999
[it5] sales manager, isotron sistemas ltda ▪ são paulo, brazil 02/1993 c 07/1997
ee internship, cia do metropolitano de são paulo ▪ são paulo, brazil 12/1988 c 08/1992
xxxxxx yyyyyyyyyyyyy x. yyyyyy
volunteer activities
director, joanna de
angelis society furry
friends volunteer, mission oaks
hospital ▪ san caxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxrlosn jose,
caxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx 069/20092
c present
volunteer, good samaritan
hospital ▪ san josexxxxxxxxxxxxxxxxxxxxxxxxxxxxxx,
caxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx 12/2002
c 12/2006
program
co-manager, organization name?grupo lala
▪ são paulo, brazil 02/1995
c 08/2000
directed project with 30 team members; provided essentials to 1200 children each year
volunteer, participate in a group who feeds the homeless ▪ são paulo, brazil 02/1995 c 12/1997
xxxxxx yyyyyyyyyyyyy x. yyyyyy
affiliations
board member, global marketing award board ▪ cisco systems 03/2010 c present
member, cisco eu wan team 2007 c 2008
researched why women would desire to work and continue working at cisco, london
xxxxxx yyyyyyyyyyyyy x. yyyyyy
computer/technicaxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxl skills
please provide any other systems, software, etc
cisco caxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxtalyst 2k and 3k switches
web 2.0
tools
cisco tv,
webex, and tp
xxxxxx yyyyyyyyyyyyy x. yyyyyy
educaxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxtion and professional development
strategic thinking and management for competitive advantage c strategic alliances 2003
the wharton school of the university of
pennsylvania ▪ san francisco, caxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
executive advanced educaxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxtion
program 2002
stanford university ▪ palo-alto,
caxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
master of business administration in marketing 1997
universidade de sao paulo ▪ são paulo, brazil
dissertation: marketing for the services sector
post graduation in business administration and marketing 1999
universidade mackenzie ▪ são paulo, brazil
bachelor of electricaxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxl
engineering 1992
fundação armando alvares penteado (faap) ▪ são paulo, brazil
additional
training & seminars
xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxcareer and organization insights 10/2009
introduction
to blogging completed 10/2009
virtual
events best practices 09/2009
exercising
influence: building relationships and g 11/2008
financial
fundamentals i-coach 06/2008
influencing
and motivating others 06/2008
web 2.0 for
business users 01/2008
web
technologies 12/2007
basic
financial acumen 11/2007
segmentation
part 2 06/2007
enged sbe,
establishing a business mindset 05/2007
enged sbe,
taking charge of organizational change 05/2007
diversity
and inclusion awareness 05/2007
financial
fundamentals v1.0 05/2007
enged sbe,
criticaxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxl thinking and problem solving 03/2007
enged smep: best
practices in project management l 02/2007
cdo finance,
cisco finance essentials 01/2007
working
smart with outlook 11/2006
cisco
lifecycle services - technicaxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxl support service 02/2006
introduction
to cisco networking technologies 01/2006
cisco sales
essentials v3.0 10/2005
partner
opportunities through cisco lifecycle service date
basic
financial acumen date
negotiating
for results date
xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxcareer and organization insights date
xxxxxx yyyyyyyyyyyyy x. yyyyyy
4784
mountaire place ▪ san josexxxxxxxxxxxxxxxxxxxxxxxxxxxxxx, caxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx 95138xxxxxxxxxxxxxxxxxxxxxxxxxxxxxx0000
xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000
xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000
xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000
xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000
xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000
xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000
xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000
xxxxxx xxxx , xxxx , xxxxx 00000 ▪ (408) 391-3601xxx-xxx-xxxxxxx-xxx-xxxxxxx-xxx-xxxxxxx-xxx-xxxxxxx-xxx-xxxx ▪ annmoren@cisco.comabc@xyz.comabc@xyz.comabc@xyz.comabc@xyz.comabc@xyz.com
xxxxxx yyyyyyyyyyyyy x. yyyyyyxxxxxx yyyyyyyyyyyyy x. yyyyyy
4784
mountaire place
xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxsan
josexxxxxxxxxxxxxxxxxxxxxxxxxxxxxx, caxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx0000
xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000
xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000
xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000
xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000
xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 00000 95138
(408) 391-3601xxx-xxx-xxxxxxx-xxx-xxxxxxx-xxx-xxxxxxx-xxx-xxxxxxx-xxx-xxxx270 c2448
abc@xyz.comabc@xyz.comabc@xyz.comabc@xyz.comabc@xyz.comannmoren@cisco.com
[date]
[attention line]
[organization s name]
[address line 1]
[address line 2]
dear [insert name]:
this letter and the enclosed r sum are an expression of my interest in seeking a rewarding position as [marketing director] within your organization. i bring 15+ years of valuable experience which makes me an excellent match for your advertised position.
you
will gain a dedicaxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxted
and motivated individual who caxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxn
communicaxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxte
well with all levels of the organization. i am
able to inspire others to achieve common goals and create customized solutions
to complex problems. expertise in services marketing strategies, borderless
networks, project management, and leadership and team building are some of my
strengths. i am multi-lingual with international experience.
i would appreciate the opportunity to meet with you to discuss how my skills and background might fit in with [organization name s] current and future needs. please do not hesitate to contact me for further information or to arrange an interview that best suits your schedule. thank you for your time and consideration.
sincerely,
anna moreno
enclosure
xxxxxx yyyyyyyyyyyyy x. yyyyyy
4784
mountaire place ▪ san josexxxxxxxxxxxxxxxxxxxxxxxxxxxxxx, caxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx 95138xxxxxxxxxxxxxxxxxxxxxxxxxxxxxx0000
xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000
xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000
xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000
xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000
xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000
xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000
xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000
xxxxxx xxxx , xxxx , xxxxx 00000 ▪ (408) 391-3601xxx-xxx-xxxxxxx-xxx-xxxxxxx-xxx-xxxxxxx-xxx-xxxxxxx-xxx-xxxx ▪ annmoren@cisco.comabc@xyz.comabc@xyz.comabc@xyz.comabc@xyz.comabc@xyz.com
xxxxxx yyyyyyyyyyyyy x. yyyyyyxxxxxx yyyyyyyyyyyyy x. yyyyyy
4784
mountaire place
xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxsan
josexxxxxxxxxxxxxxxxxxxxxxxxxxxxxx, caxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx0000
xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000
xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000
xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000
xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000
xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 00000 95138
(408) 391-3601xxx-xxx-xxxxxxx-xxx-xxxxxxx-xxx-xxxxxxx-xxx-xxxxxxx-xxx-xxxx270 c2448
abc@xyz.comabc@xyz.comabc@xyz.comabc@xyz.comabc@xyz.comannmoren@cisco.com
[date]
[attention line]
[organization s name]
[address line 1]
[address line 2]
dear [insert name]:
thank
you for meeting with me on [day]. i
thoroughly enjoyed discussing the prospects of working for your organization. i
continue to believe i caxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxn
bring [company name] refreshing insight
and energize those around me to increased efficiencies.
my background demonstrates my ability to successfully interact with individuals from diverse cultural backgrounds, and i am a diligent and motivated employee with a solid background of skills and accomplishments. given the opportunity, i believe that i would be a valuable asset to your organization.
thank
you, again, for sharing your time and insights regarding this position. i
enthusiasticaxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxlly
await your caxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxll
to update me on the status of my caxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxndidacy.
sincerely,
anna moreno
[it1]please, use the same font, and keep the color black or grey.
[it2]not sure what you mean by this. the tense of the sentence mixes past and present c needs to be fixed.
[it3]sentence is too long. may want to break in 2 paragraphs
[it4]can you please replace clientele with another noum
[it5]these 2 jobs are important. please include them in the cv with more detail
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