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yyyyyy x. yyyyyy                            0000 xxxxxx xxxx , xxxx , xxxxx 00000

                                                                                                                                                                        (xxx-xxx-xxxx • abc@xyz.com

 

results-driven professional eager to apply proven marketing, research, and strategic analysis talents, as well as

solid project management, advertising, and brand positioning abilities, toward maximizing a company s success.

 

profile

 

         offer over 20 years of progressive, cross-functional marketing, business development, and consumer research experience to include success within multiple strategic analysis, client relations, and internet / ebusiness capacities.

         expert at researching and analyzing trends and performance metrics to determine optimal marketing strategies.

         skillful at defining marketing strategies for capturing new business, developing existing clientele, and achieving solid leveraging in highly competitive markets; effectively interface with all business representatives through to executive level.

         contribute excellent problem-solving techniques and strong interpersonal relations talents to support marketing goals.

         able to make decisions to reflect positively on business productivity, corporate well-being, and client satisfaction.

         invited by johns hopkins university to be a keynote speaker on strategic marketing and research.

         served as mentor / coach for citifinancial s employee mentoring program.

         recognized as a top instructor for the maryland bankers community reinvestment group teaching financial literacy to inner city youth.

 

~ education and technical proficiencies ~

 

master of science in business administration (marketing and technology concentration)                                  university of maryland

bachelor of science in business administration and marketing                                                     indiana university of pennsylvania

 

microsoft office suite • microsoft project • microsoft visio • foxpro • internet applications

~ willing to learn / master additional programs as necessary ~

 

professional synopsis

 

citigroup global consumer group citifinancial

baltimore, md

1996 c present

 

vice-president strategic marketing & research                                                                                                                    2004 c present

 

key accomplishments

ø doubled penetration rates for corporate autopay program within one year by improving customer retention and lowering loss rates via strategically implemented research insights and actionable results.

 

         apply dynamic leadership talents toward developing and coordinating quantitative / qualitative research for u.s., canadian, and puerto rican markets to include directing the translation of critical results into targeted plans designed to implement highly effective marketing, branding, and integrated communications strategies.

         lead a broad scope of high-level initiatives concerning citigroup expansion / product development, global branding strategy, brand advertising / communications, customer retention / acquisition, and chesapeake appraisal and title b2b custom research.

         contribute sharp consumer relations skills to create and implement a strategic customer satisfaction and loyalty process utilized to benchmark, track, and measure metrics, core relationships, and profile data.

 

manager marketing research                                                                                                                                                         2003 c 2004

 

key accomplishments

ø executed innovative consumer / market research initiatives to provide new business opportunities for continued marketplace dominance.

 

         maximized research-driven marketing efforts by overseeing comprehensive new product development / expansion, brand / positioning, advertisement refinement, competitive benchmark / analysis, and consumer insight research.

 

manager online channel and business development                                                                                                                1999 c 2003

 

key accomplishments

ø successfully doubled year-over-year internet business to include streamlining processes and maintaining cost efficiencies by providing proven infrastructure and project management talents.

 

         strategically steered cross-functional teams in completing multiple large-scale projects concerning the optimal research / development of several key corporate websites, search engine positioning, online applications, and processes for citifinancial north america.

 

~ additional professional roles held prior to 1999 ~

 

yyyyyy x. yyyyyy                            0000 xxxxxx xxxx , xxxx , xxxxx 00000

                                                                                                                                                                        (xxx-xxx-xxxx • abc@xyz.com

 

 

 

date

 

 

hiring agent name

title

company name

address

city/state/zip code

 

dear__________________:

 

i am currently seeking a challenging and rewarding [ insert job title ] role, and am submitting my resume for your review.

 

i am eager to apply over 20 years of progressive, cross-functional marketing, research, and strategic analysis experience, as well as strong business development, project management, and brand positioning talents, toward maximizing your company s bottom line and ensuring continued marketplace dominance.  i am skillful at capturing new business, developing existing clientele, and achieving solid leveraging in highly competitive markets, and am an expert at researching and analyzing trends and performance metrics to determine optimal marketing strategies.

 

to compliment my professional background and the attainment of your company s goals, please note that i hold a master of science in business administration (marketing and technology concentration) from the university of maryland, and a bachelor of science in business administration and marketing from indiana university of pennsylvania.

 

during my long-time employment with citigroup global consumer group (citifinancial), i have achieved many impressive business feats.  currently, as vice-president strategic marketing & research, i apply my dynamic leadership talents toward developing and coordinating quantitative / qualitative research for u.s., canadian, and puerto rican markets to include directing the translation of critical results into targeted plans designed to implement highly effective marketing, branding, and integrated communications strategies.  during this time, i successfully doubled penetration rates for a corporate autopay program within one year by improving customer retention and lowering loss rates via strategically implemented research insights and actionable results.

 

you will find me to be a solutions-driven leader who is able to make decisions to reflect positively on business productivity, corporate well-being, and client satisfaction.  in addition, i can contribute excellent problem-solving techniques and strong interpersonal relations talents to support all your marketing goals.  for the sum of these aforementioned reasons, i believe i will prove to be an incredible asset to your team.

 

i look forward to hearing from you in order to discuss an available opportunity for which i am qualified.  i may be reached as indicated, and thank you in advance for your time and consideration.

 

sincerely,

 

 

 

yyyyyy x. yyyyyy

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