Solutions-focused Associate Director of Patient Advocacy eager to offer 13 years of progressive experience in driving pharmaceuticals product growth, developing targeted sales / marketing plans, managing cross-functional teams,

providing world-class client relations, and cultivating a strong brand image toward maximizing bottom-line results.

 

 

         Excellent communicator who builds relationships with domestic / international peers, C-level executives, industry leaders, and clientele, as well as developing brand and disease awareness communications and PR programs to support key goals.

         Integral leader who excels at analyzing pharmaceutical markets, identifying lucrative sales opportunities, defining strategies for capturing new business and developing existing clientele, and attaining leveraging in competitive territories.

         Top performer who effectively conceptualizes BIPI sales / marketing plans to assure maximum distribution and market penetration of BIPI and co-promoted products, along with exercising fiscal control on allocated operating budgets.

         Out-of-the-box thinker who offers up-to-date knowledge of products, industry trends, and client requirements.

 

 

 

Associate Director Patient Advocacy (2010 C Present)

         Utilize broad scope of industry knowledge toward developing and implementing brand and disease awareness communications and public relations programs to support business objectives of branded pharmaceutical products.

         Build and sustain collaborative relationships with brand teams; PR counterparts in Germany; and colleagues in medical, legal, and regulatory departments, along with providing key communications counsel to ensure seamless efforts.

         Lead media relations in support of PR plan and brand objectives, and develop, implement, and manage grass-roots and / or patient-directed campaigns as appropriate to support brand objectives and enhance consumer confidence.

         Maximize ROI and performance via solid selection and management of agencies in cooperation with internal teams.

         Cost-effectively manage PR budgets and resources while tracking and reporting progress in relation to defined goals.

         Minimize business interruptions and protect company and brand reputation by conducting issues preparedness and management, including identifying and planning for issues, and managing resolution processes, teams, and resources.

         Coordinate comprehensive efforts with internal and sales teams to guarantee effective communications.

 

District Manager West Coast Managed Health Care, Kaiser District (2009 C 2010)

         Achieved 2009 s President s Club status among strong competition with District Managers and Hybrid Sales teams.

         Identified the need to change Kaiser District s Incentive Compensation structure to improve support of sales objectives, and actively worked with IC department and research / development to change the IC Model for 2010 the new model was the first time Kaiser Representatives were paid with Kaiser Dollars versus GeoTeam Sales.

         Ensured materials and samples availability for ordering and distribution, and worked with Sales Service and Compliance to assure disease state materials, trade, and pharmacy pieces were available in the field and for conventions.

         Developed a solutions-focused Disease State strategy for district to increase COPD and Stroke awareness which encompassed utilization of trade pieces for screening, HEDUS measure priorities, and COPD patient screening.

         Partnered with Kaiser National Conventions Chairman and Managed Care for integration of Kaiser and BI objectives.

         Participated as an active member of the Sales Compliance Committee, including meeting on a monthly basis via teleconferences and at national manager meetings to discuss current policy, procedures, and best field practices.

         Served as a valuable consultant for the Sales Force Effectiveness Team in upgrading the Coaching for Excellence Tool.

         Demonstrated solid communication skills toward coaching and preparing Representatives for MDC and CFT.

         Implemented Speaker Programs Initiative at Kaiser National Conventions.

 

 

 

District Manager Specialty Sales, Neurology (2007 C 2009)

         Recognized in 2008 as lead district from January President s Club rankings of 20 out of 48 to December rankings of 11 out of 48 (Bronze Level) and in first year as District Manager guided District to PC rankings of 13 out of 47.

         Identified and urgently addressed people and performance issues, as well as analyzing compliance and issues outside of company guidelines and directing appropriate discipline while maintaining professionalism and composure.

         Received Exceeded Expectations for 2008 and 2008 Max Performance by leading top-performing teams to excel in sales goals and marketing objectives, along with coaching and mentoring professionals on a broad range of topics.

         Attained chosen status as 1 of 9 national Key Market Collaboration pilot areas, and united sales and marketing staff.

         Participated in teams to share information, realize strategies, and attain results via a functional perspective.

         Coordinated and developed sales strategies with product management to increase overall Mirapex sales, along with driving NRX Mirapex market share by 12% compared to the national average of 5%.

         Represented Zone 3 as a member of the Compliance Team.

 

INSPEC (2004 C 2007) • Specialty Sales (2002 C 2004) • PCP Representative (1997 C 2002)

         Strategically steered team meetings to optimize sales results, along with partnering with peers, office staff, physicians, pharmacy director, and P&L members to overcome hospital formulary issues and managed care opportunities.

         Led district to President s Club status in 1999 and 2002 by delivering a consistent sales performance.

         Developed wide-ranging knowledge of BIPI products, competitor products, and disease states, and was recognized for performance via selection by a premiere medical institution to lead lectures at morning reports and noon conferences.

         Partnered with hospital pulmonary departments, and served as a Board Member of the American Lung Association.

         Partnered with product management teams to uncover customer needs and develop effective sales and promotional tools to be utilized by sales professionals, along with participating within the Aggrenox Sales Advisory Team.

         Built consultative relationships with decision-makers to create superior customer rapport while influencing sales results.

         Promoted to Senior Institutional Consultant within 3 years via nomination by Executive Director of Institutional Sales.

         Successfully assured Spriva s formulary approval in each assigned institution within 6 months of launch.

 

 

Master of Business Administration

DeVry University

 

Bachelor of Science in Business Administration

~ Marketing Emphasis ~

Christopher Newport University

 

Associate of Science Degree

Thomas Nelson Community College

 

 

Board Member

American Lung Association