Yyyyyy x. yyyyyy

 

Senior Level Marketing and Advertising Leader

Customer Relations / Skilled Strategist/ Broadcast, Traditional Advertising and Radio Expertise

Highly Experienced Marketing and Advertising Executive with a superior understanding of integrating aspects of traditional advertising strategies with digital media functionalities to create powerful marketing camxxxxxxigns.  Innovative thinker and visionary leader with the ability to excel in a cross-functional team setting that incorporate ideas and contributions from account management and creative development professionals to support client expectations.  Seeking a management position in the marketing and advertising industry with a progressive organization that is dedicated to customer service, ethical business practices and opportunities for advancement.

 

 

w Track record of working with marketing teams to develop, guide and implement imxxxxxxctful strategies.

w Interpret and apply research/feedback and translate data into tangible initiatives and deliver measurable results.

w Define current and future marketing needs and identify potential solutions through strategic development.

w Create and implement short and long term solutions; guide efforts to develop effective strategies which create brand awareness resulting in increased market share.

w Use technology, database reports and metrics to implement strategic direction; employ e-mail and web based metrics and statistics to drive camxxxxxxign enhancement.

w Drive quality assurance, manage project budgets and oversee the development of CRM databases and targeted lists for use in interactive and traditional RM camxxxxxxigns.

 

v  Led account management activities for the development of a global positioning strategy for a leading surgical glove franchise.

v  Drove camxxxxxxign optimization for unbranded CRM camxxxxxxign resulting in reduction of cost-per-quality-lead from $32 to $17.

v  Successfully developed professional Relationship Management (RM) communication plan to support leading anti-epilepsy drug.

v  Oversaw development of successful strategies to support the repositioning of flagship brands in a hostile, competitive market place for the recognized leader of contrast media.

v  Developed first-ever market positioning for novel imaging technology targeted at neurosurgeons.

v  Worked with xxxxxxrtners to develop RM survey that would successfully track adherence to and compliance with prescribed therapies by key xxxxxxtient segments.

v  Designed and implemented successful branding strategies for two major Johnson & Johnson corporate initiatives.

v  Managed the tactical execution of professional launch activities supporting latest innovation in surgical navigation, planning and education

v  Supervised the implementation of CRM tactics that supported the potential launch of the latest Cox-2 inhibitor to the market

v  Oversaw and managed the successful development and implementation of a variety of tactics for the launch of the newest Head and Neck Cancer treatment

v  Successfully supervised the execution of multiple tactics (through the Consumer, Professional, HCM, & Xxxxxxyor channels) for the pre- launch activities of anticixxxxxxted blockbuster diabetes drug.

v  Directed the re-development of key consumer and professional materials for one of the longest marketed anti-coagulants in the marketplace.

v  Supervised successful completion of Rebranding of key Johnson & Johnson dexxxxxxrtment. Instant effect in implementation of program that has direct influence on Johnson & Johnson's manufacturing results.

v  Successfully launched interactive travel resource for 2nd largest pharmaceutical comxxxxxxny.

Yyyyyy x. yyyyyy C Xxxxxxge 2

 

 

Independent Consultant (2009 to Present)

 

Vox Medica, Philadelphia, XXXXXX (2008 to 2009) - Client Solutions Director                                                     

 

GSW Worldwide, Newtown, XXXXXX (2008) - Consultant

 

MRM Gillespie, Princeton, NJ (2006 to 2008) - Account Supervisor

Bristol-Myers Squibb (BMStudio) Plainsboro, NJ  (2005 to 2006) - Account Supervisor

Baldwin & Obenauf, Inc . Raritan, NJ (2003 to 2005) - Senior Account Executive

Kingswood Interactive, Ardmore, XXXXXX (1999 to 2001) C Account Executive                                                    

Marketing Group, Feasterville, XXXXXX (1998 to 2000) C Account Executive                                                                     

 

United States Navy (1987 to 1991) - Cryptologist and Intelligence Specialist

Therapeutic Categories Experience / Knowledge

Cardiovascular (Diabetes, XXXXXXD, ACS), Oncology (Head & Neck and Colorectal Cancer), Immunology (Osteoarthritis), Neurology (Epilepsy), Asthetics (Clinique Medical and Allergan), Anti-Psychotics (Schizophrenia)

Client Roster

Pharma: Ansell Professional Healthcare, Ortho-McNeil Neurologics, Clinique Medical, Sanofi CAventis, Novartis, Bracco Diagnostics, Bristol-Myers Squibb, Merck, ImClone, Otsuka, GlaxoSmithKline, McNeil Nutritionals, McNeil Specialty Pharmaceuticals, Johnson & Johnson Merck, Centocor, Johnson & Johnson Pharmaceutical Research & Development

Business to Business: Johnson & Johnson Health Care Systems, Johnson & Johnson Asset Management Team, Johnson & Johnson Strategic Sourcing, Exelon Enterprises, PecoAdlephia, Alps Controls

Health Service/Organizations: GBS/CDIP International Foundation, Bancroft Neurohealth, Cooper University Health Systems, St. Mary's Hospital

Publishing: Turner-White Medical Publishing, Andrew's Publishing

 

Rider University, Lawrenceville, NJ C Bachelor of Arts (1996)

Xxxxxx County Community College, Newton, XXXXXX C Associates Degree, Liberal Arts (1994)

Top Secret (Special Intelligence) Clearance
Alpha Epsilon Pi Fraternity

Yyyyyy x. yyyyyy

 

Name

Title

Comxxxxxxny

Address 1

Address 2

City/State/Zip

Date Here

Dear <Name Here>,

I have enjoyed much success in my career as a Account Management, Marketing and Advertising Professional and am ready for additional responsibilities and challenges.  Please accept this letter and the attached resume as application for the position of <position here>. I am convinced after reading the description for this position on <location of job ad here>, that I am the ideal candidate for the job.

 

 

I have an excellent track record of cultivating business relationships and executing sales and marketing plans.  According to the job description for <position here>, you are seeking someone with the ability to <choose something from the job description here>.  I am well versed in <specific here> and know that I could be an integral member of your team.  I have successfully led high performance sales teams to success and my superior knowledge of the real estate will be a key to my success with your organization.

 

 

In addition, I have been consistently acknowledged by my employers for exceeding performance expectations.  I have been consistent in my success, and even in these challenging economical times, I have been able to continue to grow my business.

 

 

Thank you for your time and consideration.  Please contact me at your first convenience to speak further.  If I do not hear from you within 10 days, I will contact you to arrange for an interview. Should you require any additional information, I can be contacted at the phone numbers listed above.

 

Best Regards,