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yyyyyy x. yyyyyy

0000 xxxxxx xxxx , xxxx , xxxxx 00000

homexxx-xxx-xxxx cellxxx-xxx-xxxx

abc@xyz.com

www.frankpringham.com

objective                                                                

 

award-winning creative director / senior copywriter / broadcast producer eager to contribute diverse client experience as well as outstanding integrated media skills toward supporting a progressive organization in optimizing results.

areas of expertise                                   

 


           strategic planning & analysis

           campaign concept development

           branding & corporate identity

           product launch management

           advertising budget administration

           creative team leadership

           computer graphics software

           market research & analysis


professional experience                        

 

self-employed, atlanta, ga, 2008 to present

freelance writer & producer

 

force media group, atlanta, ga, 2007

senior vp c creative director / writer / producer

 

j. walter thompson, detroit, mi, 1998 to 2007

sr. partner c regional creative director, sr. writer, director of broadcast, executive broadcast producer           

 

j. walter thompson, atlanta, ga, 1990 to 1998

sr. partner c regional creative director, creative supervisor, senior writer

 

highlights:

         planned, developed and executed numerous campaigns for 50+ retail clients requiring extremely fast turnaround and top quality.

         strategically allocated and administered $500m ad budget to maximize use of financial resources in creating new product launches.

         spearheaded successful campaign efforts for key clients such as ford, nascar, susan komen breast cancer foundation, michigan epilepsy foundation, dunlop golf & tennis, sun banks, and champion.

         created, wrote and produced hundreds of magazine, newspaper, tv, radio, outdoor, web, newsletters and direct mail for a broad scope of clients including non-profit sector.

         assembled, motivated and led top-performing creative team, facilitating expansion from one copywriter to five, and adding four art directors and a producer due to 75% client growth.

         leveraged exceptional talents in broadcast production to head team of 20 producers, editors, traffic and talent coordinators, and billing personnel.

 

continued

yyyyyy x. yyyyyy ~ page 2 of 2

 

professional experience continued

 

         proactively attended 200+ shoot days and 500+ post-production sessions, requiring superior time management skills and sharp attention to detail.

         applied dynamic communication skills to define, negotiate and present production budgets to clients and outside cost consultants; successfully boosted major tv production budgets by an average of 8% annually for 6 years.

         administered aicp bid/estimate forms and sag/aftra contracts.

 

additional agency experience includes: d arcy mcmanus (leo burnett), campbell-ewald, and ross roy.

education                                                   

 

b.b.a. degree in marketing ~ minor in advertising

eastern michigan university, ypsilanti, mi

awards                                                       

 

12 gold telly statuettes

 

1 silver telly statuette

 

2 addy awards

 

2 caddy awards

 

2 nada awards for excellence

community involvement                           

 

habitat for humanity

 

big brother

 

cystic fibrosis

 

y.e.s. (youth experiencing success), atlanta

 

the marist school

 

medshare international

 

 

 

 

 

 

yyyyyy x. yyyyyy

0000 xxxxxx xxxx , xxxx , xxxxx 00000

homexxx-xxx-xxxx cellxxx-xxx-xxxx

abc@xyz.com

www.frankpringham.com

 

 

 

date

 

 

 

hiring agent name

title

company name

address

city/state/zip code

 

dear__________________:

 

i am currently seeking a challenging career opportunity in a senior-level creative capacity and am submitting my resume for your review. in advance, thank you for your time and consideration.

 

as indicated in the accompanying resume, i bring to you seasoned experience in creative team-building, well-developed client relations expertise, extensive project leadership talents, and exceptional strengths in broadcast production, copywriting, concept development, and ad budget administration. to complement these qualifications, i offer exemplary organizational, multi-tasking, strategic and prioritization skills which are essential as a <insert job title/name of position >.

 

as a proactive contributor to your organization, you will find me to be a motivated professional and stellar leader committed to supporting you in achieving your objectives through superior performance, resourcefulness, versatility, dedication and initiative. i am confident that i could be a valuable asset to <insert name of organization>, and look forward to interviewing with you in the near future.

 

sincerely,

 

 

 

yyyyyy x. yyyyyy

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