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yyyyyy x. yyyyyy
1465 heritage landing, #0000 xxxxxx xxxx , xxxx , xxxxx 00000
(xxx-xxx-xxxx
career objective
results-driven marketing and promotions professional eager to contribute superior business development, strategic marketing, and client relation skills toward supporting the employer in optimizing revenue performance
profile
ø offer six years of progressive marketing experience with expertise in public relations, account management, event planning, and client acquisition and retention
ø solid experience in targeting and managing wide variety of clientele/accounts; develop strong, competitive bids that generate high-volume contracts
ø dynamic communication, presentation, negotiation, and relationship management skills
ø sharp business acumen and experienced in managing broad scope of operations, including market research, media campaign development and management, internal team-building, and vendor relations
ø excel in developing promotional plans and presenting new launches
ø proactively identify and capitalize on opportunities to penetrate and develop markets
professional experience
gatewaycdi, inc., st. louis, mo 4/06 c present
account manager
successfully manage large-scale online promotional marketing accounts generating high volume growth and revenue for industry-leading companies including franklin templeton investments, anheuser-busch, seagate technology and mozilla
develop and implement start-to-finish campaigns; write effective advertising copy, create retail catalogs, build client internet presence, oversee program launches, plan client events, monitor key performance indicators and overall efficacy of promotional campaigns
perform business development functions to expand company s operations and businesses in new markets; successfully increased client base while retaining existing customers; planned and negotiated a $3 million program contract
collaborate with senior management to create and manage a $14 million incentive program for more than 700 anheuser-busch wholesalers; analyze financial data and present plans to company executives
selected by the ceo to serve on the emerging leaders council and chair the company green team and volunteering program
urban decay and hard candy cosmetics,
st. louis, mo 6/05
c 4/06
east coast boutique account manager
directly managed more than 50 retail client accounts with multiple store locations and achieved a gross profit increase of 20% and more than $1 million in sales
proactively researched prospects and developed tailored marketing presentations; authored and contributed to sales materials distributed to 100+ retailers
organized and conducted in-store brand events including training on effective sales techniques and marketing strategies
performed public relations tasks to increase brand awareness, monitored trends, promoted cross-selling techniques
maritz, inc., st. louis, mo 1/04 c 6/05
maritz loyalty marketing, marketing and public relations project manager
effectively wrote and distributed company press releases, executive summaries, and newsletters; additionally published internal promotional materials to increase company and benefits awareness
executed all sales collateral initiatives from concept to completion, including branding collateral, brochures, case studies, white papers, and product sheets; organized, implemented, and worked all business units trade shows
oversaw employee relations efforts, team-building initiatives, maritz intranet, and new hire orientation
anheuser-busch companies,
inc., st. louis, mo 3/03
c 12/03
brand and marketing public communications contractor
directed prominent, ongoing brand awareness programs including bud world, clydesdales, and product image; pitched major media campaigns including the anheuser world select and bacardi raz rollout, bud light st. louis grand prix, bud light todos toman, nba, wnba, nfl and mlb freshness
collaborated on pr efforts, wrote press releases, magazine articles, program copy, pitch letters and media advisories for promotions for budweiser 'one night stand' featuring enrique iglesias, st. mary's golf tournament, sports trivia night presented by budweiser, o'doul's play like the pros, michelob light open, budweiser "true music live," clydesdales and the professional bull riders sponsored by bud light
extensively researched projects, monitored and tracked media coverage and presence, developed strategies for increased brand awareness
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yyyyyy x. yyyyyy page 2
double r productions, washington, d.c. 5/02
c 8/02
production assistant
served as a production assistant, on-air and voice-over talent for team video, recognized with crystal award of excellence in the communicator award category
participated in public relations initiatives, designed promotional postcards and printed materials, wrote press releases, developed community relations
performed research on production and programming assignments including the secret service, child abuse and autism
education
saint louis university, st. louis, mo 2002
bachelor of arts in communication, cum laude; minor in marketing, public relations emphasis
vice president of public relations club, alpha delta pi social sorority, university ambassador, retreat leader, law school assistant, ladue school district public relations intern and greek recruitment counselor
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