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Yyyyyy x. yyyyyy
P.O. Box 264, 110 E. 100 N. ª Xxxxxx, Xxxxxx xxxxxx ª xxx-xxx-xxxx ª abc@xyz.com
Dynamic, Enterprising, and Resourceful Senior Level Marketing Executive with broad based experience in product branding, high-profile communications, brand messaging, media relations and developing vital strategic partnerships. Reputation for ability to attain consumer allegiance and loyalty, and promote growth in challenging economic climate. Respected professional with more than 20 years of experience in guiding organizations to surpass their expectations for success.
Core competencies include:
Natural Leadership Ability
Strategic Planning & Execution
Build Brand Influence Perceptions
Press Releases/Effective Writing
Public Speaking/Presentations
Internal/External Communications
Competitive Awareness
Budget and P&L Responsibility
Innovative/Creative/Campaign Development
Strategic Partnerships/Alliances
Professional Profile
Strategic leader with the ability to execute marketing communications that clearly communicate values and align with brand promise.
Expertise in evaluating and optimizing communications plans as well as choosing high-performing communications tools for maximized impact and minimal cost.
Persuasive communicator with the exceptional ability to engage, excite, mentor, and motivate others through presentations, public speaking, storytelling, and humor.
Build and maintain mutually beneficial relationships and foster strategic alliances with key business partners.
Superior business analysis and process improvement acumen, drive streamlined and standardized actions that allow for greater impact and ease of work flow.
Thrive in a fast-paced, highly creative environment; produce results with significant and measurable impact.
Accountable in a high-profile executive role, overcome complex business challenges, make high-stakes decisions in a high-pressure environment using experience-backed judgment and integrity.
Professional History
1994 to Present: Beehive Federal Credit Union
Vice-President, Chief Marketing Officer
Began tenure in position as Loan Officer, and gained successive promotions to Special Projects Manager, Marketing Director, Assistant Vice President of Communications, and Vice President, Chief Marketing Officer.
Spearhead the development of creative and innovative marketing campaigns to drive brand awareness and community interest; ideated Catch the Beehive Bug campaign, restored a unique 1972 VW Beetle and appeared at a commercial exhibit creating extensive interest and creating unprecedented top of mind awareness, resulting in a significant increase in new accounts and loan activity.
Actively led the creation of a new member on-boarding process delivering personalized, world class customer service.
Integral in implementing an in-lobby multi branch marketing system focused around television commercials; recruited university students to produce and film commercials, saving over $100K in production costs.
Develop and implement ongoing employee performance-based awards systems designed to increase revenue and profitability results, while positively impacting employee morale; achieved a $1.8MM increase in loans and $2.1MM in deposits as a direct result of the program.
Introduced a dashboard accountability systems which standardized performance expectations and defined benchmarks, giving the management team a clear picture of performance against goal in real time.
Lead development of a critical web presence; grew webpage traffic from 0 to over 200K per month; oversee ongoing enhancement of web security features.
Collaborate with business units to coordinate annual conference; increased member participation by 525% and secured interest of 2 local newspapers, 2 TV stations and various radio personalities covering the event.
Fundamental in influencing a positive community image and introduce new programs and features for members, including the facilitation of Dave Ramsey Get out of Debt classes
2003 and 2005: Xxxxxx State University/University of Xxxxxx - Adjunct Professor
Facilitated curriculum and lectures for masters level capstone course and doctoral-level educational technology class.
1993 to 1994: Norwest Mortgage - Mortgage Loan Officer
1984 to 1993: Hughes Aircraft Company -Senior Business Analyst
Affiliations and Volunteerism
East Xxxxxx Chapter of Credit Unions, President
Citizens for Decency, Chairman and CEO
United Coalition for Decency, Chairman and CEO
2010 to 2011: President, Brigham Young University Xxxxxx Alumni Council
2006: Appointed to Institutional Review Board, BYU-Xxxxxx
1999 to 2009: Xxxxxx Legislative Affairs Committee, Xxxxxx Credit Union League
Co-Founder, Citizens for Decency
Education
2004: Ph.D., University of Xxxxxx, College of Education
As part of doctoral dissertation, interviewed Stephen R. Covey, Roger and Rebecca Merrill
2002: Credit Union Management School, Claremont College Campus, Pomona, CA
2001: M. Ed., Xxxxxx State University, Human Resource Training & Development
B.S., Brigham Young University, Family Financial and Estate Planning
Publications/Honors/Speaking Engagements
Carlson, N. M., May, W. E., Loertscher, R., & Cobia, C. (2003). Apprenticeship: Applications in adult education. MPAEA Journal of Education, 17(1), 29-43.
2010: Integral in leading brainstorming, drafting and creation of House Bill 636 which unanimously passed in both house and senate; the bill requires that all 101,000 Xxxxxx K-12 school computers to have Internet filters and that each school districts teaches Internet safety to all children in the K-12 school system, and submit a report to the Xxxxxx Department of education bi-annually.
Received nomination by Xxxxxx United States Senator Mike Crapo to be one of a 15-person national committee dedicated to create a safe Internet environment for children.
2009: Recipient, National Credit Union Diamond Marketing Award: Best Practices, Web-based Cross Selling System.
2009: Recipient, National Credit Union Technology Council Honorable Mention Award for the creation of proprietary and custom-programmed software and media switching system.
2004: First Place, National Credit Union Diamond Marketing Award (CUNA), Electronic Services
U.S. Department of Defense Secret Security Clearance
2002: Directors and Upper Management Conference for Credit Unions; Las Vegas, Nevada
1999: Monarch Software Users Conference Las Vegas, Nevada - New Business for Financial Institutions using Monarch Software, Automated Lending Software - How it can Dramatically Boost Net Income
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