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YYYYYY X. YYYYYY

6483 Summer Cloud Way ³ Xxxxxx, XXXXXX  xxxxxx ³ xxx-xxx-xxxx ³ abc@xyz.com

            

Business Development Leader

Results-focused leader specializing in Strategic Business Development eager to contribute expertise in sales, marketing and advertising/promotion toward supporting the employer in maximizing performance objectives.  Track record of driving superior results through strong business development, marketing and employee development efforts.  Expertise in broad based media sales industry including; Radio, Cable TV, Digital, Print and Outdoor advertising. 

 

Key Skills Summary

 


Extensive Knowledge of the US Hispanic Market

Expertise in Media Trends and Consumer Research

Full Cycle Sales Management

Forecasting, Planning and Budgeting

P&L Accountability

Marketing and Advertising Plans

Non-Traditional Revenue Development

Bilingual C English and Spanish

Media Buying

Develop and Deliver Sales Training

Superior Presentation/Communication Skills

Build Solid Customer Relationships


 

Professional History

 

SOLUCION INC.  Hispanic Marketing and Advertising, Xxxxxx, XXXXXX (2008 to Present)

Owner / Managing Partner

w Grew new marketing and promotions agency from inception; created focus on the US Hispanic market to provide consulting services to General Market Advertising Agencies, Regional Marketing Directors and local business owners. 

w Provide a broad range of marketing, research and advertising solutions to support clients desire to capture Hispanic market share; offer Strategic Planning, Grassroots Marketing, Creative Development, Production, Consumer Research, Media Planning/Buying, Public Relations and Promotion services.

w Created the Tu Mundo  Tu Futuro Expo; an educational marketing event focused around the current needs and future interests of the Hispanic community.   

 

CBS RADIO  /  WLZL-FM  -  EL ZOL  99.1  /  Washington. DC (2006 to 2008)

Local Sales Manager 

w Led business development initiatives and oversaw a staff of 9 Account Executives; consistently exceeded targeted goals for monthly sales by an average of 4%.

w Drove sales efforts through the creation of new and innovative grass-roots & theme-based promotions including three successful Career Fairs delivering which resulted in a 9 to 1 return-on-investment.

w Influenced heightened sales numbers through creative sales incentives and inventory packaging. 

w Coordinated with Programming and Promotions departments to conceive non traditional sales mediums including special events, interactive and integrated marketing programs.

 

MEGA Communications ( WBZS-WBPS-FM & WKDL-AM ),  Wash. DC (2005 to 2006)

Director of Sales  

w Successfully recruited, hired, trained, and developed high-performance new sales force; maintained complete accountability for the development of pricing schedules, budgeting and forecasting models to support sales efforts.

w Led aggressive efforts to secure new market share through the creation and execution of new sales and research materials.

w Monitored sales activity, delivered enhanced employee training and development efforts, and delivered  additional performance coaching as needed.

w Implemented a key account management and sales reporting system to monitor performance indicators, identify gaps and capture potential business.

 

Spanish Broadcasting System,  Miami, FL (2002 to 2003)

Director of Sales Research & Development

w Reported directly to the CFO and V.P. of Sales; coordinated efforts to drive SBS Sales Research with focus on business development and implemented aggressive plans to increase market awareness and sales results for  26 SBS radio stations in 7 of the top 10 U.S. Hispanic markets & Internet entity (LaMusica.com).

w Played an integral role in leading efforts to drive new business development efforts and generated $1.5MM in new business; identified opportunity to increase market awareness in 7 of the top 10 Hispanic Markets.

w Provided sales and programming support through extensive market research, industry intelligence and ratings analysis.

w Grew partnership with location and national sales teams to create cutting edge advertising and marketing strategies to gain additional revenues; researched market trends to capitalize on opportunities.

w Created and presented sales materials to new and existing clients and built lucrative business development relationships with key decision makers in Hispanic organizations to support business growth.

            

Univision Radio, Miami, FL (1998 to 2002)

NTR Director /Director of Research & Business Development     

w Oversaw day to day activities for 30 Sales Representatives tasked with driving new sales opportunities through a variety of non traditional business platforms including; integrated marketing and cross-promotional partnerships. 

w Led department to generating over $1.2MM in annual sales, achieved 162% of goal.

w Drove aggressive business development efforts to capture market share in the Hispanic segment; coordinated with local and national sales teams to create new business opportunities and regain an additional $2MM in lost sales.

 

TCI / AT&T Cable Television;  Miami, FL (1994 to 1998)

Local Sales Manager / Advertising Sales

w Led the establishment of a new sales department; successfully recruited, hired, trained, and developed high-performance new sales force.

w Created fiscal, operational and business development goals and objectives, set benchmarks for sales revenue and growth and defined revenue goals for individual members of the team.

w Managed and monitored individualized sales strategies to ensure optimum performance and subsequently exceeded annual goals by 20% in year one, and by 12% for each following year.

 

Additional Related Positions

                                          

 

The Equitable, Insurance and Investment Sales;  Miami, FL (1991 to 1994)

Registered Representative /Financial Consultant and Investment Sales

 

WLVE-FM / Gilmore Broadcasting, Miami, FL (1988 to 1991)

Director of Retail Marketing

 

Education / Affiliations

 

Roanoke College, Salem, VA - Bachelor of Arts Degree in Sociology / Psychology    

Sales Training: Dale Carnegie, Equitable ( Series 6 Licensed ), Xerox (TCI) and Chris Lytle Sales (SBS)      

CHLI C Congressional Hispanic Leadership Institute;  Montgomery County Hispanic Chamber 

 

YYYYYY X. YYYYYY

6483 Summer Cloud Way ³ Xxxxxx, XXXXXX  xxxxxx ³ xxx-xxx-xxxx ³ abc@xyz.com

 

 

<Hiring Contact Name>

< Title>

<Company Name>

<Address>

<City, ST Zip>

 

Dear Mr./Ms. ____:

 

During my comprehensive career as a Sales Management Leader in the Media Industry, I have gained considerable business development and client relations experience. I have made a positive contribution to the success of my employers through my expertise in time management and superior knowledge of industry trends in the Hispanic market.  This along with my ability to help each and every client attain their goals for market share and brand awareness makes me an ideal candidate for the position of <position here>.   

 

In addition, I have a solid record of driving customer service expectations and generating profit in a challenging economical climate.  My reputation for going above and beyond for my clients and ability to consistently deliver quality results seems to fit what you are seeking in a candidate.  I am regarded as a subject matter expert in driving sales development and creating high performance teams in the Sales Media Industry, and I know that as an innovative and high performance business development professional, I would be a valuable asset to your team.

 

The accompanying resume can give you an overview of my potential for making a worthwhile contribution to <firm or company name>.  As an proven leader, I believe it would be mutually beneficial for us to meet.  Please call me at your first convenience to discuss your organization s goals and how I can help you meet them. 

 

Thank you for your time and consideration.

 

Sincerely,

 

 

 

 

 

 

 

 

 

 

 

 

 

 

                       

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