yyyyyy x. yyyyyy

(xxx-xxx-xxxx • abc@xyz.com

 

 

results-focused new business development leader specializing in driving profit growth, initiating strategic marketing / promotional plans, building top teams, providing world-class customer service, and cultivating a strong brand image eager to offer experience toward maximizing an employer s bottom-line.

 

profile of qualifications

 

         integral leader who excels at analyzing multi-industry markets, identifying lucrative opportunities, defining strategies for capturing new customers and developing existing clientele, and attaining solid leveraging in competitive territories.

         out-of-the-box thinker who conceptualizes and implements profit-driven marketing and consumer development processes, along with nurturing business relations while meeting all goals in coordination with stakeholder objectives.

         excellent communicator who seamlessly liaises among executive staff, sales / marketing teams, consumers, and clients.

 

key areas of expertise

 

direct marketing methods                  product management                   e-commerce b2b                            graphic design

seo / ppc / online strategies            new product development         team building / training             press kits / collateral

client relationship management       strategic analysis / planning     budget control / forecasting       new business growth

 

professional synopsis

 

 

senior strategic marketing manager

         utilize broad scope of industry knowledge toward developing targeted marketing and / or promotional strategies, preparing and managing online budgets, and creating launch plans for diverse products to boost bottom-line results.

         manage direct mail promotional schedules, along with analyzing effectiveness of direct mail campaigns and alternative promotion delivery mediums for all newsletter, book, video, audio conference, boot camp, and seminar divisions.

         lead a top-performing staff of two associate strategic marketing managers, including training and mentoring new / existing members of the strategic marketing team and developing training manuals to ensure seamless operations.

         conduct in-service training sessions with customer service and inside sales teams on major product initiatives.

 

key accomplishments

ø  generated $7 million+ in revenue for a $50-million healthcare consulting and publishing company, along with creating a new e-zine coding educator that achieved 3,000 new customers at launch and $50,000 in further sales.

ø  developed multiple database layouts for a marketing department to leverage workload resulting in a 30% increase in productivity which was instrumental in enabling the company to streamline processes without adding staffing costs.

ø  created and integrated a marketing plan for the largest corporate acquisition and brand into an existing him market.

ø  honored with 2007 s jim flanagan award for marketing excellence.

 

 

marketing communications manager (2003 c 2005)

         developed profit-focused content for all press kits and marketing materials, including preparing online product specials and employee contests, handling vendor relations for best pricing, and preparing rpfs for new businesses.

 

key accomplishments

ø  conceptualized a new cyrk corporate branding strategy, along with serving as the key designer and content developer for a new website which featured new products and coordinated and distributed weekly email newsletters.

ø  recognized for job excellence and most innovative brand marketing campaign with 2003 s cyrk creativity award.

 

marketing analyst (2002 c 2003)

         strategically steered the development and analysis of weekly custom sales reports for account group directors, including supervising client relationships with mastercard international s vice president of sales to ensure account delivery of accounts receivable, as well as creating comprehensive sales collateral for account group directors.

 

key accomplishments

ø  successfully collaborated on high-profile client projects for gillette venus, fidelity, and mastercard international.

ø  participated in various national trade shows to effectively present detailed competitive industry research results.

 

resume • page two

(xxx-xxx-xxxx • abc@xyz.com

 

 

professional synopsis (continued)

 

product line manager (2000 c 2002)

         contributed strong communication and interpersonal relations skills toward collaborating with product development teams to provide integral product line direction, including establishing and managing all product line pricing, analyzing industry trends, evaluating cost margins, and overseeing all product lifecycle aspects.

         coordinated, performed, and presented competitive industry research to sales and marketing teams.

         designed all product packaging within product line.

 

key accomplishments

ø  directed two tabletop product lines that generated $5 million+ in revenue, along with launching seasonal plans, reviewing monthly sales and inventory plans, and maintaining financial budgets for multiple product lines.

 

associate product line manager (2000)

         created sales collateral for sales teams, assisted product line mangers with input of pricing and product data into an internal microsoft access product database, and managed and updated online photo libraries for marketing staff.

 

key accomplishments

ø  liaised among national showroom coordinators to arrange on-time shipments for upcoming events.

 

education

 

bachelor of arts in graphic design (marketing minor)                                                                                    salem state college

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

yyyyyy x. yyyyyy

(xxx-xxx-xxxx • abc@xyz.com

 

 

 

 

date

 

 

hiring agent name

title

company name

address

city/state/zip code

 

dear__________________:

 

i am currently seeking a challenging [ insert job title ] role, and am submitting my resume for your review.

 

i am excited to build a rewarding career with your company, and am confident that my professional skills can help to achieve your objectives.  i can offer solid experience in direct marketing, e-commerce b2b, seo / ppc / online strategic development, product development / management, and strategic analysis / planning, and am well-versed in all facets of team building / training, client relationships management, and budget control / forecasting.

 

to complement my background, please note that i hold a bachelor of arts in graphic design (marketing minor) from salem state college.

 

currently, as a senior strategic marketing manager for hcpro, inc., i utilize my broad scope of industry knowledge toward developing targeted marketing and / or promotional strategies, preparing and managing online budgets, and creating launch plans for diverse products to boost bottom-line results.  within this role, i generated $7 million+ in revenue for a $50-million healthcare consulting and publishing company, along with creating a new e-zine coding educator that achieved 3,000 new customers at launch and $50,000 in further sales.  i also developed multiple database layouts for a marketing department to leverage workload resulting in a 30% increase in productivity which was instrumental in enabling the company to streamline processes without adding staffing costs.  as this is just a sampling of my job history, please kindly refer to my enclosed resume for additional experience and career highlights.

 

you will find me to be a results-driven professional who can contribute a track record of organizing and implementing marketing strategies to improve revenue performance while defining key business priorities and meeting goals.  in addition, i can plan, coordinate, and manage customer-focused promotional plans within fast-paced, deadline-oriented environments while streamlining processes to increase productivity, efficiency, and quality of services provided.  for the sum of these aforementioned reasons, i believe i will prove to be an incredible asset to your company.

 

i look forward to hearing from you, and thank you in advance for your consideration.

 

sincerely,

 

 

 

angela maione

 

 

 

yyyyyy x. yyyyyy

(xxx-xxx-xxxx • abc@xyz.com

 

 

 

 

 

 

 

date

 

 

contact name

company name

address

city/state/zip code

 

dear _______________________________:

 

i would like to thank you for providing me with the opportunity to interview for the [ insert job title of position you interviewed for ] position currently available within your company.  having gained a deeper insight into the job requirements, i am confident that you will find me to be an incredible asset toward achieving your goals.

 

as previously discussed, i am a performance-focused professional who offers solid experience in direct marketing, e-commerce b2b, seo / ppc / online strategic development, product development / management, and strategic analysis / planning, and am well-versed in all facets of team building / training, client relationships management, and budget control / forecasting.  please recall that i also hold a bachelor of arts in graphic design (marketing minor) from salem state college.

 

throughout my career, i have excelled in progressive marketing and product line development / management roles for high-profile hcpro, inc., cyrk, inc., and syratech companies, whereas i led staff toward driving bottom-line results, improving brand and services awareness, and enhancing client and customer relations within competitive multi-industry markets.  thus, i have proven my ability to work within high-pressure, deadline-oriented environments while strategically prioritizing marketing operations, short- and long-term planning, and team workflow to maximize quality.  for these reasons, i am confident that i can achieve success in a rewarding [ insert job title ] role within your company.

 

should you have any additional questions, please feel free to contact me at your earliest convenience.  i would like to extend my thanks once again for the enlightening interview, and look forward to a positive response from you.

 

sincerely,

 

 

 

angela maione