0000 xxxxxx xxxx , xxxx , xxxxx 00000 • (xxx-xxx-xxxx • abc@xyz.com

 

Results-focused Senior Leader specializing in driving global business growth within competitive markets, initiating targeted product research / development processes, creating forward-thinking strategies, and cultivating a strong brand image with superior quality eager to offer 14+ years experience toward maximizing an employer s success.

 

 

New Product Development • Global / Multi-Country Research • Brand Strategy • Demand / Price Forecasting

User Experience • Segmenting / Targeting / Positioning • Shopper / Packaging / Retail • PR / Social Media

Media Planning / Advertising • Budget Management • Team Leadership • Advanced SPSS Certification

 

         Integral leader who offers proven expertise in developing innovative marketing strategies across multiple industries (e.g. technology, healthcare, financial services, consumer electronics) which is instrumental in maximizing profits.

         Out-of-the-box thinker who utilizes sharp creativity and commercial awareness to conceptualize and deliver brand / product development strategies, including contributing an awareness of current global trends to boost sales.

         Ambitious self-starter who excels at effectively evaluating core business needs to attract appropriate consumers and achieve critical goals while demonstrating superior attention-to-detail, communication skills, and analytical abilities.

 

 

         Lead top-performing teams of consumer insight professionals to achieve company dominance within key markets.

         Recognized with a prestigious LG Global Coaching Star award for showcasing exemplary team building talents.

         Conceptualized and oversaw an early product warning system, a shopper insights program delivering real-time, initial response to LG Electronics and competitive products and enabling rapid response to product detractors.

         Improved LG Electronics alignment across multiple device platforms and expanded a set of targetable consumer segments by directing a refreshed U.S.-based segmentation reflecting current shifts within the mobile market.

         Achieved higher market share for Qualcomm by cost-effectively designing and managing an 18-country purchase study that led to the development of go-to-market handset strategies in key MEA, Asia, and Latin America markets.

         Developed, managed, and socialized a Qualcomm-based U.S. and European consumer segmentation study to proactively attain go-to-market strategies for smartphones and mobile computing devices, along with identifying market opportunities and developing and testing positioning statements in the U.S., Asia, MEA, and Latin America.

         Successfully launched Qualcomm s at-home, low-cost internet device for consumers in underdeveloped countries.

         Supported Qualcomm s development of branding and marketing strategy for Snapdragon, an advanced chipset.

         Selected by Aetna s CEO to co-lead a new initiative on health disparities, including leveraging primary and secondary research to uncover potential company opportunities in support of the rebranded organization.

 

 

 

Senior Manager Consumer Insights

         Utilize broad scope of industry knowledge to create a competitive advantage for LG by delivering best-in-class consumer insights to assist in defining product, brand, distribution, and marketing strategy, including partnering with internal clients to champion the voice of the consumer, address value, and generate actionable results.

         Direct a $3-million budget while overseeing solutions-focused development of a full-service team of consumer insight professionals charged with implementing 100+ targeted qualitative and quantitative studies per year.

 

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Senior Manager Consumer Insights

         Cultivate working partnerships with brand strategists and creative directors to incorporate research findings into compelling creative briefs and brand platforms, along with implementing market analyses to ascertain emerging product opportunities, identify differentiated benefits and selling points, and develop key LG value propositions.

         Collaborate with product planners, user experience staff, and global insight teams to share best practices, ideate and refine product concepts, and support product launches to ensure dominance within competitive markets.

 

 

Senior Manager Market Research

         Strategically steered comprehensive global technology research (primary and secondary) focused on market analysis, new product development, and forward-looking innovation, including collaborating with regional partners to ensure Qualcomm technology occupied differentiated market position while addressing real consumer needs.

         Built strong awareness of the competitive environment relating to competitor capabilities and intentions.

 

Manager Market Research

         Expertly analyzed customer behavior in support of business planning, new product development, and marketing strategy, including conducting extensive new product development research, monitoring consumer attitude and behavior trends to assess changes in market dynamics, and managing all facets of ad hoc projects and processes.

 

 

Vice President Primary Market Research

         Drove business growth by providing management teams with key data designed to identify market opportunities for business expansion while concurrently evaluating current and / or prospective competitive advertising position.

         Designed and oversaw projects encompassing naming, product development, and brand equity tracking, along with measuring appeal of new programs and assessing potential for emerging programs (e.g. reverse mortgages).

         Applied data to effectively profile and segment target opportunities and support adjacent market business expansion.

 

 

Lead Market Research Strategist

         Conducted stakeholder research to assist company in competing against its core competitors and building programs to attract target audiences, including establishing expanded market research capability for PR and communication functions, as well as supporting new company positioning via core consumer perception research.

         Led a top-performing team of analysts while providing integral primary and secondary support to achieve goals.

 

 

Research Consultant

         Designed and implemented innovative market research for non-profit organizations, foundations, and health services groups, including creating key projects to assess market needs, program success, and customer satisfaction, as well as recommending marketing strategies and corrective actions based on research results.

 

 

Doctorate of Philosophy in Educational Psychology                                                             University of California, Los Angeles

Master of Arts in Educational Psychology                                                                                 University of California, Los Angeles

Bachelor of Arts in Psychology                                                                                                      University of California, Los Angeles