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yyyyyy x. yyyyyy                                         

0000 xxxxxx xxxx , xxxx , xxxxx 00000

abc@xyz.com

(xxx-xxx-xxxx


career objective                                           

results-driven public relations manager / media spokesperson eager to contribute dynamic strategic marketing, client relation, and communication skills toward supporting the employer in cultivating a strong image

profile                                                              

ø  offer 10 years of progressive experience in public relations and media communications, with expertise in developing and executing multi-media strategies to reach diverse audiences

ø  proactively monitor industry trends and developments to identify and capitalize on opportunities to penetrate and develop highly competitive markets

ø  work closely with clients to address individual needs and goals through customized marketing and promotional programs; author and disseminate effective press releases, produce special events, and manage crises to optimize public opinion

ø  sharp business acumen and experienced in managing broad scope of operations, including market research, media campaign development and management, public speaking, and internal team-building

ø  demonstrated ability to handle multiple concurrent projects; consistently achieve critical deadlines while maintaining high quality standards

ø  conversational spanish speaker with sharp technical proficiencies, including ms office (word, excel, powerpoint), final cut pro, edius, movie maker, avid, and social media networking

 

~ key achievements ~

  • launched and continue to manage successful media image consulting firm dedicated to coaching clients on developing and executing effective marketing, public relations, public speaking, and crisis communication strategies; client base includes the mayor of pacific grove along with other prominent local figures
  • as a freelancer with kion / kcba in salinas, trained entry-level reporters in broadcasting procedures while writing, shooting, editing, and presenting live television broadcasts
  • independently developed multiple concurrent projects as a reporter for kxtv news10, including an emmy-nominated news series (2/08) and feature report (4/09)
  • played an integral role in kxtv s community outreach efforts; served as an emcee for non-profit events, actively engaged in far-reaching social media networking, and increased public awareness of minority health issues through a special series campaign
  • contributed to improving station ratings and public image by consistently pitching hard-news stories and collaborating on special series stories as a reporter and anchor with ktvn channel 2 news
  • increased kapp-tv spanish-speaking and bilingual market penetration as a weeknight spanish language news anchor and media personality
    successfully organized and produced the first student-run daily lmu radio news program that reached a los angeles-wide audience as news director with kxlu 88.9 fm; managed news reporters, sports reporters, and radio anchors in all aspects of daily activity

professional experience                            

owner / operator, lights camera image!, pacific grove, ca                                                     insert date c present

freelance anchor / reporter / producer / video journalist, kion / kcba (cbs & fox), salinas, ca                  2009 c present

reporter / fill-in anchor, kxtv news10 (abc), sacramento, ca                                                                        2005 c 2009

reporter / fill-in anchor, ktvn channel 2 news (cbs), reno, nv                                                                      2003 c 2005

reporter / anchor / producer, kapp / hispanavision (abc), yakima, wa                                                           2002 c 2003

promotions assistant / voiceover actor, kmhx 104.1 / krpq 104.9 (radio), rohnert park, ca              2000 c 2002

news director, kxlu 88.9 fm (radio), los angeles, ca                                                                                    2000 c 2001

education                                              
loyola marymount university, los angeles, ca                                                                                                  2002

b.a. in communication studies; broadcast journalism and spanish emphasis

 

~ professional development ~

certified media wildfire training                                                                                                                     2004

~ professional affiliations ~

member, national association of hispanic journalists
member, national academy of television arts & sciences


 

yyyyyy x. yyyyyy                                         

0000 xxxxxx xxxx , xxxx , xxxxx 00000

abc@xyz.com

(xxx-xxx-xxxx


 

date

 

 

 

hiring agent name

title

company name

address

city/state/zip code

 

dear__________________:

 

i am currently seeking a challenging career opportunity in a public relations manager/spokesperson capacity and am submitting my resume for your review.  in advance, thank you for your time and consideration.

 

as demonstrated in the accompanying resume, my professional qualifications include numerous years of experience as a reporter for highly popular television and radio stations throughout the west coast, and i recently launched my own media image consulting firm, lights camera image!.   i excel at developing effective marketing strategies, presenting public relations messages, and creating public awareness.  my strong understanding of the media and communications industry has been instrumental in my ability to identify and address client needs through a comprehensive approach to public relations and marketing.  to complement this background, i hold a bachelor s degree in communication studies and have solid spanish-language skills.

 

as an employee, you will find me to be a driven team player committed to supporting you in achieving your objectives through superior performance.  i am confident that i could be a valuable asset to your firm, and look forward to interviewing with you in the near future.

 

sincerely,

 

 

 

yyyyyy x. yyyyyy

 

 

 

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